1, anti-counterfeiting to distinguish authenticity: Jordan brand is a very popular brand in sports shoes, and it is also easy to be impersonated by counterfeiters. It is easier to distinguish the authenticity by putting the logo on the side of shoes, and it is usually difficult for counterfeiters to copy the accurate logo.

2. Enhance the brand image: It is considered more formal and reliable to buy Jordan shoes in specialty stores. Putting logo on the tongue of shoes can better display the brand image and logo, so that consumers can identify the Jordan brand more intuitively when buying.