Are all the flagship stores on Taobao officially opened?

Tmall has 70,000 flagship store merchants, and there is almost no way to correspond one to one.

I won’t talk about Taobao brands here. Everyone knows that no-name brands have obtained a business license, so the brand mentioned in the question here is an offline brand, which can also be said to be a brand well-known to the public. In fact, this is also The brand can operate the store itself, authorize other companies, or do it on behalf of the operating company. In addition, there is really nothing fishy about the business license. Any company can register a subsidiary and sign an advertising agency contract and it can be executed in the name of the subsidiary.

There is another misunderstanding here. In fact, most of the products sold in offline physical stores are not sold in online flagship stores. Only online products are sold online. Let’s give a simple example: Heilan House’s 69 free shipping T-shirts, are they the same as those you have seen in physical stores?

6.2 Supplement:

Let’s popularize the term Internet special contribution.

As we all know, since everything from furniture and home appliances to firewood, rice, oil and salt can be purchased online through e-commerce, many citizens only find out that they have bought "online special funds" after the express delivery arrives at their home. What is "Online Dedicated Contribution"? How does the quality of this style compare to offline physical stores?

According to my investigation, in order to avoid profit competition between online and offline channels, it has become "common sense" in the industry that many manufacturers produce "exclusive contributions" for sale through e-commerce channels. And "online exclusive payment" does not mean that the quality of the goods is worse than in physical stores.

Computers of the same model are different

I have a friend who is planning to replace a laptop. Based on the principle of shopping around, he has compared the products of several computer brands. Physical store. Then, he compared the prices of various notebook models on the e-commerce website, and finally chose a flagship store to place an order. However, after receiving the computer, he discovered that the memory, hard drive, screen grade, etc. of this notebook were different from those he saw in the physical store. During his negotiation with the customer service, the customer service told him, "The machine you bought is exclusively for the Internet, and the specific memory and other configurations will be different from those sold in physical stores."

My friend was very dissatisfied with this. He felt that since they were laptops of the same brand and model, it meant that the configurations should be the same.

There is another category of large home appliances that also likes "differential supply"

In addition to laptops, which have many choices of memory and configuration, in the category of large home appliances, " "Differential supply" is no longer a secret. As far as I know, it is an open secret in the industry that manufacturers customize "exclusive models" for e-commerce channels that love price wars. “Flat-panel TVs, refrigerators, washing machines and other products produced by the same manufacturer are not the same products supplied to physical stores and e-commerce channels.” A senior person engaged in the sales of a certain brand of home appliances in Guangzhou told, “Even if they are of the same model Products, the 'e-commerce version' will also have considerable differences in appearance design, LCD screen type, base material selection, and energy efficiency level."

In addition, I learned that there are also differences in categories such as clothing, shoes, and gold and silver jewelry. "Online special contributions" have been launched one after another. However, the "online exclusive payment" logos of different brands are not obvious. Some brands openly write "Online Exclusive Payment" on product details, but some brands are very secretive about this. Unless consumers ask the customer service staff, there is no way to know.

"Exclusive supply" caters to individual needs

Will "exclusive supply" become synonymous with low price and poor quality? In this regard, a friend of mine, the person in charge of the marketing department of a brand clothing company in Guangzhou, said that exclusive online sales and physical stores are marketing strategies targeted at different consumer groups. “Some products are only different in design, style, and function. The distinction is equivalent to two product lines, and the quality is guaranteed by the brand, so there will not be much difference, so I have not paid attention to the additional explanation. "In addition, exclusive products are not allowed to be sold in physical stores.

After looking at the top answers, they are all random speculations by outsiders, and they are misleading.

Before answering this question, let’s first talk about the conditions for opening a store on Taobao and Tmall and the types of Tmall stores. (The answer is quite long. If you are impatient, you can jump directly to the query method below. I will teach you step by step how to check whether the flagship store is officially opened)

The first condition for opening a store on Tmall is to register a company. Individuals are not allowed to do so. allowed. Secondly, Tmall stores are divided into three types: flagship stores, specialty stores, and specialty stores. There are rules for naming Tmall stores. Don’t mislead others by misleading others.

Taobao C stores are allowed to be opened by individuals, but words like "official" and "flagship store" are not allowed in the store name. Only enterprise stores can do this, and enterprise stores will have a very large "enterprise" icon that is very conspicuous. Although corporate stores can be called official, flagship stores are not allowed to be called official, so next we can only discuss the Tmall flagship store.

The requirement for opening a flagship store is the owner of the brand or trademark. For example, if I want to open a "Goudan flagship store", then I must first own the brand or trademark "Goudan" and submit a certificate to Ali. If the brand trademark is not in my hands, then I I need the brand owner to authorize me to use it, and my "Goudan Flagship Store" can still be opened. This is easy to understand, right?

Specialized stores and specialized stores sell products on behalf of other people’s brands. Specialized stores can only sell products of one brand, while specialized stores can sell products of multiple brands in the same category. To put it simply, these two stores are not officially opened, they are just dealers. They are essentially the same as the specialty stores we see on the street. As long as you have the funds, you can join as an agent. Don’t mention this, let’s continue back to the flagship store.

Generally speaking, flagship stores are officially opened by themselves. Because the brand is under their own name, they don’t have to worry about supply and other issues. It is most convenient to open a Tmall store. Compared with a specialty store, it is owned. Many advantages. However, some companies either focus on production and offline sales, or do not pay special attention to online online, or they have no experience in operating online stores and lack of technical strength. They may also authorize other companies to do it for them. Operate flagship store.