1. Franchise business model:
(1) High degree of unity of operation and management
1. Unification of logistics management: Unification of logistics management of Suning Appliance chain operation system , one is to adopt unified service standards for customer distribution and delivery, and the other is that Suning Appliance Group adopts unified JIT management standards for the logistics and distribution of chain enterprises. Suning Appliance Group will adopt unified management and supervision of the logistics services of chain operators according to logistics service standards.
2. Unified information management: Suning Appliance’s chain operation system adopts an internal information system, and all management information will be collected, processed, and transmitted in the internal information system. Suning Appliance Group is the administrator and maintainer of the system and conducts unified management of all types of information.
3. Unified management of advertising and promotion: All advertising and promotion arrangements in the Suning Appliance chain operation system will be unified managed and approved by Suning Appliance Group.
4. Unified procurement management: All product resource procurement in the Suning Appliance chain operation system will be managed and approved by the Suning Appliance Group.
5. Uniform price management: All regions in the Suning Appliance chain operation system will adopt price consistency management to ensure that the price range is consistent within a certain regional range.
6. Unified service standards: All Suning Appliance chain companies will adopt the same service standards to ensure fast and standard customer service. 3. Unified customer management: Suning Appliance chain operation system will launch a standard customer management system and adopt unified management methods for all Suning customers.
7. Unified brand image: Suning Appliance chain operation system will adopt a unified brand image to form a strong brand advantage. (2) Division of labor and cooperation
In the Suning Appliance chain operation system, Suning Appliance Group and each chain enterprise have division of labor and cooperation. Suning Appliance Group is responsible for the unified management of the chain operation system. Each chain enterprise has its own independent logistics and distribution, Independent after-sales service, both parties cooperate and sell together. (3) Supply chain management
Headquarters and chain enterprises each have their own advantages in terms of product resources, brand, management, scale, services, channels, proximity to end customers, flexibility, information acquisition, etc. Strengthen and integrate their respective advantages, starting from contacting customers to form demand, to procurement, transportation, distribution, delivery, service, and publicity and promotion, forming a supply chain that runs through the chain system. In this chain, enterprises at each node synchronize, Coordinate operations, use the advantages of other companies as their own external resources, strengthen their own core capabilities, and benefit all companies. 2. Conditions for joining Suning Appliance: 1. Comprehensive quality of the operator: academic qualifications, professionalism, interpersonal communication, expression ability, organizational ability, understanding of the market environment and business situation, etc.
2. The shopping mall location of the business place is good, and the shopping mall area: the area for operating a single type of electrical appliances is not less than 100 square meters; the area for operating multiple electrical appliances is about 500 square meters.
3. Finance: Basic governance is sound. Assets: more than 500,000 yuan, including more than 200,000 yuan in working capital. The credit status is good and no malicious chargebacks have occurred.
4. Time of experience in the electrical appliance industry: more than 2 years with good business performance.
5. Must have independent legal personality and be able to independently bear civil liability.
6. Follow the same governance chain management system requires its members to operate according to the same standards and rules, and provide necessary information and data for the management of chain enterprises. Maintain the unified image of Suning Appliance chain operation system, unified business management, unified standard assessment and optimization work, and actively cooperate with the market strategic actions of the chain operation system.
7. Concept update. To join the Suning Appliance chain operation system, you must abandon the original trademark image and transform the visual identity system in accordance with Suning's unified requirements. Those who join the Suning Appliance chain operation system must comply with the unified procurement management of Suning Appliance Group.
If you operate a valuable local brand, you can apply to enter the resource system of Suning Appliance chain operation system. Suning Appliance Group will be responsible for promotion in the entire Suning Appliance chain operation network and help chain enterprises gain greater value. 3. Franchise fee:
1. Chain operation guidance fee: a one-time charge of RMB 10,000.
2. Chain operation management fee: charged annually according to a certain proportion of the purchase amount. A certain minimum purchase amount indicator is stipulated, and the overfulfilled indicator part is calculated using the method of gradually decreasing proportions.
3. Computer network management implementation and technical maintenance fees.