1. Classification according to trademark structure

1. Word trademarks

refers to trademarks consisting only of words, including Chinese characters, ethnic minority characters, foreign characters and Arabic numerals, or trademarks combined with various different characters;

2. Graphic trademark

refers to a trademark consisting only of graphics. Which can be divided into:

1. Symbol trademark: refers to a trademark that uses some simple symbols to form a pattern;

2. Geometric trademarks: trademarks composed of more abstract shapes;

3. Natural graphic trademark: It is a graphic trademark composed of natural objects such as people, animals, plants, natural scenery, etc. Some are based on actual photos, while others are trademarks composed of natural graphics that have been processed, refined, summarized and exaggerated;

3. Letter trademarks

refers to trademarks composed of the smallest writing unit of pinyin characters or phonetic symbols, including pinyin characters, foreign letters such as English letters, Latin letters, etc.;

4. Digital trademark

A trademark composed of Arabic numerals, Roman numerals or Chinese capital letters;

5. Three-dimensional logo trademark

Also known as three-dimensional trademark, it is a trademark logo composed of a three-dimensional object logo with three dimensions: length, width and height. It is different from the trademark pattern we usually see on a plane. It is different, but appears in a three-dimensional material form. This form may appear on the appearance of the commodity, or it may be expressed in the container or other places of the commodity. This is a new content added to the newly revised "Trademark Law" in 2001, which will make China's trademark protection system more perfect;

6. Color combination trademark

Color combination trademark refers to a trademark composed of two or more colors arranged and combined. A trademark consisting of words, patterns and colors is not a color combination trademark, but a general combination trademark;

7. Combination trademarks (above 1 to 6)

refers to trademarks composed of two or more components, also called composite trademarks;

8. Audio trademark

A trademark that uses a set of music composed of musical notes or a certain special sound as a product or service is an audio trademark. For example, a record company in the United States uses 11 notes to form a set of music and records it at the beginning of the tapes they sell as a mark to identify their products. This company applied for registration in order to protect the exclusive rights of its speakers and prevent others from using and copying them. Audio trademarks are currently only recognized in a few countries such as the United States. It cannot be registered as a trademark in China;

9. Smell trademark

Smell trademark is a trademark that uses a certain special smell to distinguish different goods and services. Currently, this kind of trademark is only recognized as a trademark in certain countries. It cannot be registered as a trademark in China;

2. Classification by trademark users

1. Product trademarks

A product trademark is a mark of a product; it is a trademark The most basic form of expression, usually referred to as trademarks mainly refers to commodity trademarks; commodity trademarks can be divided into industrial trademarks of commodity producers and commercial trademarks of commodity sellers;

2. Service trademark

Service trademark refers to a mark used to distinguish it from other similar services, such as the marks used by aviation, tour guides, insurance and finance, post and telecommunications, hotels, television stations, etc., which are service marks.

3. A collective trademark

refers to a mark registered in the name of a group, association or other organization for use by members of the organization in commercial activities to indicate the user's membership in the organization;

3. Classification by trademark purpose

1. Business trademarks

refers to trademarks used by producers or operators to use specific logos or company names on the goods they manufacture or operate. Some people also call this kind of logo "factory logo" or "store logo" ” or “Division”;

2. Certification trademarks

are controlled by an organization with the ability to supervise certain goods or services and used by units or individuals other than the organization to certify the goods or services. Marks of origin, raw materials, manufacturing methods, quality or other specific qualities; such as: green food mark, genuine leather mark, pure wool mark, electrician mark, etc.;

3. Class trademarks

Class refers to the same trademark or different trademarks used on a commodity with different quality, specifications and grades. Some of these trademarks have the same name, but different graphics or text fonts; some have the same graphics, but are distinguished by different colors, different papers, different printing techniques or other signs in order to facilitate the differentiation of different product qualities; and some are Use different brand names or graphics to distinguish them.

4. Group trademarks

Group trademarks refer to several trademarks used to distinguish similar goods due to differences in variety, specification, grade, and price, and these trademarks are grouped together. A collection of trademarks filed for registration at one time. There are similarities between group trademarks and class trademarks;

5. Family trademarks

Family trademarks are trademarks that are based on a certain trademark, combined with various words or graphics, and used on various products of the same company, also called "derivative trademarks".

6. Alternate trademarks

Alternate trademarks are also called storage trademarks, which refer to registering several trademarks on the same goods or similar goods at the same time or separately. They may not be used immediately after registration, but are stored first and used again when needed. use.

7. Defensive trademarks

Defensive trademarks refer to well-known trademark owners who, in order to prevent others from using their trademarks on different categories of goods, register their trademarks on non-similar goods separately. This type of trademark is called defense trademark.

8. Joint trademarks

Joint trademarks refer to several identical or similar trademarks registered by the same trademark owner on the same or similar goods. Some have similar words and some have similar graphics. These trademarks are called joint trademarks. After registration of such mutually similar trademarks, it is not necessarily necessary to use them. The purpose is to prevent others from counterfeiting or registering, thereby more effectively protecting one's own trademarks.

4. Classification according to the degree of trademark reputation

1. General trademarks

Most trademarks that do not receive special legal protection are used under normal circumstances.

2. Well-known trademarks

refers to trademarks that enjoy a high reputation in a large geographical area (such as national and international) markets, are generally known to the relevant public, have good quality reputation, and enjoy special legal protection.