As the founder of Kweichow Moutai, Yuan Renguo, with its huge dealer system, stood out in the later development and surpassed Wuliangye, the former liquor leader. In terms of market value, Kweichow Moutai successfully crossed the trillion-dollar market value mark; In terms of scale, it has successfully crossed the category of luxury goods. All kinds of liquid gold is the most appropriate way to describe Kweichow Moutai.
No matter from the scale profit of the enterprise itself or the performance of the stock price, Kweichow Moutai is far ahead in the liquor industry. Tian Fei Moutai, the representative product of its products, is often out of stock and has been in short supply. The difference between the ex-factory price and the retail price is seriously upside down, even reaching thousands of dollars. The huge benefits are amazing. For a time, the dealers of Kweichow Moutai almost became the "golden rice bowl" to make money.
The impact of all this on Kweichow Moutai is far more than that. Years of positive image and tight supply. It once made Kweichow Moutai a national symbol. Although the trademark application of the national liquor Maotai was rejected several times, the image of Kweichow Moutai has obviously been deeply rooted in the hearts of the people. Take Wolf Warriors 2, a popular national film in previous years, as a free product placement advertisement in Kweichow Moutai. This can be seen.
The huge economic effect is followed by the breeding of corruption, which becomes a hidden danger in the future. According to public information, the dealer system of Kweichow Moutai has obviously become the main tool for Yuan Renguo to seek personal gain. Because of this, it led to the collapse of Yuan Renguo.
On May 5th, after Yuan Renguo was removed from office, the trend of Kweichow Moutai showed a rare plunge the next day. It opened lower and walked lower all day, with the highest range falling by more than eight points, and closed down -6.98% all day. The market value of evaporation reached 85 billion yuan a day. Although on the surface, it belongs to the reason for setting up a marketing company at the group level. However, the author believes that Yuan Renguo's dismissal is the real cause of the crash.
Why did the fall of Yuan Renguo have such a great influence on Kweichow Moutai? There are several reasons: First, the management effect. As the founder, Yuan Renguo has been away from Kweichow Moutai for a year, but it is an idiotic dream to say that he has been deeply involved for decades. Will be more or less affected by it. Although the corruption caused by the dealer system has been criticized, it has to be denied that this dealer system has successfully pushed Maotai into the fast lane of development. The fall of Yuan Renguo officially declared the end of the Yuan Renguo era.
Second, the investor effect. For Kweichow Moutai, institutional investors account for the majority. Even some long-term investors have a good personal relationship with high-level enterprises, and their communication and trust are not normal. Due to the downfall of Yuan Renguo, the staff of Kweichow Moutai has been greatly mobilized. Some investors will take risks ahead of time because they don't understand, which has also pushed down the stock price.
For an enterprise, the founders of the enterprise have a far-reaching influence on the enterprise, such as Dong Mingzhu of Gree and Liu of Gree. Every move of the founder of an enterprise may bring immeasurable gains and losses to the company. Take the above two people as an example. Dong Mingzhu and Lei Jun's "Billion Gambling" brought great popularity to Gree, while Liu lost a lot of market value because of the beautiful event. Even so far, the stock price has not returned to the level of the day before the accident.
The impact of Yuan Renguo's falling horse incident on Kweichow Moutai goes far beyond this. With the development of the case after its fall, more executives will be replaced. The resulting management turmoil will make investors have doubts, which can also be seen from the net outflow of funds from Shanghai-Hong Kong Stock Connect. Many problems involved afterwards are still unknown.