Opening the AliExpress platform requires a number of qualifications, including ID cards, business licenses, brand authorization and other documents. Some friends have not operated the AliExpress platform before and are not sure how AliExpress works. It is an authorized brand, so today I will introduce to you the specific operation process!

Why do you need trademark authorization?

First, registering a trademark requires more than just a name. Many trademarks have already been registered by other merchants, and it is easy to have duplicate names. In this regard, smart merchants generally will not delay the cross-border market. Therefore, merchants will first obtain trademark authorization, and then register the trademark after the store sells well.

AliExpress platform trademark certification, platform certification (-the trademark needs to be consistent with the major category you choose, and the trademark needs to include the subcategory you want to do; according to the requirements of the AliExpress platform, a trademark can only Mark a major category;-)

As for how to authorize the AliExpress brand, AliExpress officially gave the following reply:

If your product contains the company's brand or trademark, Then your product must be produced by the company or a manufacturer authorized by the company, otherwise it may constitute infringement.

AliExpress brand, how to authorize the brand.

GlobalLimited respects and protects intellectual property rights. When publishing any brand product information on the GlobalLimited platform, please first send the relevant GlobalLimited brand authorization certificate to sellerproducts@aliexpress.com and indicate the company name and MemberID. After the certificate passes GlobalLimited verification, it can be released normally.

You can refer to the "Brand List Reference" on the homepage of the AliExpress Rules Channel, but it should be noted that the "Brand List Reference" does not include all protected intellectual property brands and is for your reference only.

How to apply for trademark qualification?

After adding a trademark, you need to apply for a successful trademark qualification before you can add it to the corresponding brand when publishing products.

For the qualification requirements for trademark registration, you can follow the following steps:

Log in to your seller backend;

Click on the "Account and Account Number" under the "Registration Qualification Application" module Certification" (applying for trademark publication permission);

Click on the page I want to apply for and fill in the information according to the prompts.

Warm reminder: If your trademark is not currently in the trademark qualification application list, you can add the trademark first. Click here to learn more steps about adding a trademark.

If a product list is not required for the brand qualification certification application review, it is usually completed within 3 working days. If you also supplement the product list before submitting the qualification certification application, the entire certification process will be completed within 10- It will be processed within 15 working days, so please be patient.