Types of trademarks include: commodity trademarks, service marks, collective trademarks, certification marks, etc.

1. Product trademark. That is to say, the trademark is mainly used on specific goods that can be seen and touched.

2. Service trademark. That is to say, the user of the trademark provides certain services for others, such as catering, logistics, education, finance, medical beauty, advertising, etc.

3. Collective trademark. A collective trademark is applied for registration in the name of a group, association or organization. Only members of the organization can legally use it to indicate their qualifications as members of the collective organization.

4. Certification trademark. Certification trademarks are applied for by organizations that have the ability to detect and supervise the specific quality of goods or services. Certification trademarks are open, that is, operators other than the organization can request them as long as their goods or services meet the specified specific quality. The purpose of using this certification mark is to indicate that the quality of its goods or services has reached a specified specific quality, such as a geographical indication certification mark.

The importance of trademarks

1. A trademark is the symbol of a company, and can also be said to be an expression of corporate culture. It represents the image of a company. The protection of trademarks can protect corporate reputation and corporate image.

2. Trademarks have the exclusive right to use and are protected by intellectual property laws. Registering a trademark and purchasing a trademark both cost a certain amount of money. Protecting a trademark from being used by others is actually a manifestation of protecting personal property.

3. With the establishment of every well-known brand, the trademark also becomes an appreciating commodity. When your company becomes a big company, your trademark also increases in value. This is the expected value of the trademark.