The main reason is that when Huawei communicated with its partner companies, it disclosed the name of its product in advance. As a result, one month before it applied for the trademark, the partner applied for the trademark first. Now Huawei is seeking intellectual property rights in Beijing. The court applied to reject the other party’s trademark registration. The development of the matter began in 2017. In 2017, Huawei released the HiAI ecological platform, which mainly provides users with artificial intelligence technology. Currently, more than 4,000 partner manufacturers have joined, and the daily active users of the platform have reached 100 million. , its business prospects are very promising. But when Huawei applied for the HiAI trademark, it was discovered that the trademark had been registered a month ago, so Huawei could not own the HiAI trademark.

The company that registered the trademark is Huawei’s cooperative company called Liangfengtai. This company applied for the HiAI Class 9 trademark in advance and successfully obtained the trademark rights. Evidence later provided by Huawei to the court showed that during 2017, the company came to Huawei many times to participate in cooperation, and employees from both parties communicated with each other through a large number of emails. At the 2018 Huawei Terminal Developer Conference, the company It also won the "Win the Best Cooperation Award" from Huawei, but what Huawei didn't expect was that the cooperative company turned around and applied for its own company's trademark in advance.

Subsequently, the company also explained that its application for trademark registration was not malicious because it is also a company in the artificial intelligence industry, so it wanted to apply for the word HiAI as its own trademark because the word has a certain degree of has a positive meaning, so it is entirely possible to be the same as your peers. Subsequently, the State Intellectual Property Office retained the company’s rights to use the HiAI trademark in 3D glasses, head-mounted virtual reality devices and other industries, while its trademark rights were canceled in other industries.

Huawei did not accept this ruling and appealed again, believing that the State Intellectual Property Office's reservation of the right to use the HiAI trademark highly overlaps with Huawei's business and may affect Huawei's brand , so I hope that Liangfengtai’s right to use this trademark will be completely cancelled. The lawsuit has just begun and there is no verdict yet, but experts say it may be difficult to completely get the trademark back, and Huawei may only be able to obtain the right to use it in some industries.