As the saying goes, "bag cures white diseases", it can be seen that women's resistance to bags is almost "zero". Handbags, as another form of bags appearing in recent years, are loved by many young women. Brand is a "weapon" for handbags to attract consumers. How can a company name a handbag brand as a sales name?

handbag brand naming strategy

1. Strong affinity

Affinity depends on the style, characteristics, tendency and other factors of brand name words, and the name should be named in the same "language" as the target consumer group.

2. Novel and unique

The brand name of handbags should be fresh, keep up with the trend of the times and create new concepts; The name should have a unique personality to avoid confusion with other brand names.

3. Concise

The name is simple, concise and lively, and easy to spread. How much can you remember about a four-syllable brand? Apart from the century-old brands such as Coca-Cola, there are few successful brands in the market.

4. Loud

Brand names should be catchy, and words that are difficult to pronounce or have bad phonology should not be used as names. Words whose initials are "K, B" and whose finals are "ang, ong" are often pronounced louder and have better ups and downs in tone to achieve cadence.

the naming of brand trademarks should not be too complicated and lengthy, but should give people a simple, concise, easy-to-read and easy-to-remember impression. If the name is too long or has no characteristics, the impression will be rough and superficial, and people will not remember it for long, let alone spread the corporate image.