It is normal for a car brand to change its logo to a new one in the process of brand growth. By changing the logo, it can not only establish a new image of the brand and convey the new development direction of the brand, but also better cater to the needs of consumers. need.

Recently, a number of car companies such as Volkswagen and BMW have launched new corporate logos, setting off a "brand change" trend in the automotive industry in 2020. Let's take a look at what kind of logos these car companies have changed?

Inventory of new car company logos

BMW

In early April, BMW released a new car full of future technology through live broadcast-BMW?i4? , unveiled together with BMW’s latest LOGO!

In addition to removing the black three-dimensional ring around the original LOGO, the shape of the three letters BMW on the new BMW LOGO is also different from before. The new BMW LOGO increases the length of the blank part of the letter "B" and The bottom and top of the letter "W" are cut in arcs to better adapt to the outer and inner contours of the arc. Since then, BMW has replaced its fifth-generation car logo that has been used for 23 years...

Since the establishment of the brand, BMW has updated its logo six times. This time it is undoubtedly the previous BMW LOGO. It is the simplest design among them, and removing the black ring that has existed since 1917 is undoubtedly a major innovation in historical tradition. BMW officials stated that the new logo means that BMW is more open and transparent to young car buyers and can better implement digital transformation. It is foreseeable that car connectivity and electrification will be the future that BMW wants to embrace.

Volkswagen

As a car brand with a long history, Volkswagen’s LOGO has undergone many adjustments, but the main VW has never changed significantly. At the 2019 Frankfurt Motor Show, the Volkswagen logo was updated again.

The new LOGO adopts a flat design, changing from the original three-dimensional logo to a two-dimensional pattern, and the lines are also slimmer. Both the V and W look like they have lost weight, which is different from the earliest logo. The letters in the first version of the LOGO are also quite similar, and the black and white design style is very simple.

NISSAN

Judging from the picture, Nissan’s new LOGO still uses the classic NISSAN English logo, but the previous three-dimensional circular surround has become more simple, coupled with the white background The black characters and the unsealed design on the left and right sides give people more room for imagination.

In addition, Nissan also applied for a "Z" LOGO. The "Z" LOGO has been used on the Nissan 240Z model as early as 1971, and has been used in many Z series models to this day. However, the new LOGO has been flattened without changing the design, and is expected to be used in On the next generation of Nissan Z series models.

In fact, Volkswagen, BMW, and Nissan are not the only three car companies that have changed their logos in the past two years. Prior to this, in fact, car companies including Audi, Toyota, Kia, and Changan had all adopted new logos.

Audi

As early as 2018, Audi had completed the refresh of its LOGO. Although the shape has not changed, the new LOGO is a completely flattened four-ring. This is also the most significant adjustment Audi has made to its LOGO since 2009.

Toyota

Toyota replaced the original three-dimensional metallic LOGO with a completely flat style, following the same path as Audi and Volkswagen. In terms of color, The new LOGO has been standardized by the system, and the main colors are red, white and black. In addition, Toyota has also prepared two standard formats for the new LOGO, one is the standard vertical version and the other is the standard horizontal version.

Kia

The president of Kia Motors said in an interview that Kia will change its logo in October this year. Starting from the second half of the year, Kia's new models may all be replaced with this new LOGO. By then, domestic Kia cars will also usher in a new spiritual outlook.

Although the new LOGO still mainly uses the three English letters of KIA, the font has been bolded and the strokes are flatter and smoother. There is no shadow of the current LOGO at all.

Changan Automobile

In September 2019, Changan Automobile also updated the brand LOGO of all its platforms to a new style design. The new LOGO still uses the classic Changan logo. The most obvious change It has been updated from a three-dimensional shape to a flat design. The logo itself is all black elements, and the new LOGO looks very simple.

SAIC Roewe

SAIC Roewe officially announced its official entry into the Alipay Ant Forest Charity Forest on Arbor Day, March 12. It is worth mentioning that we found that the page displays a new style icon. Based on previous information, it may be the new LOGO of SAIC Roewe.

Baojun

Speaking of which, Baojun is probably the brand with the most complaints about its car logo from netizens. The original horse logo was said by many to be a "donkey head" logo, and most of the comments were that it was too... It’s cheap but not high-end, and many people are still saying, “I’ll consider buying it after changing the car badge.” Then, Baojun really listened and replaced it with a new "diamond" logo in early 2019. While retaining the brand meaning of the old car logo, it is more concise and rich in texture.

In fact, there are far more car companies that have changed their LOGOs than the above. Well-known car brands such as Hyundai, Seat, Opel, Citro?n, MINI and Lotus have also completed their LOGO changes in the past two years. Renewal.

In extraordinary times, make logos more meaningful

As the COVID-19 epidemic spreads around the world, car companies, from the perspective of humanitarianism and public welfare, comply with the "maintain social distance" advocated by the epidemic. Principle, designed isolated version of the logo.

For example, special edition logos such as Mercedes-Benz, Volkswagen, Audi, and Hyundai have adopted a method of separating each design element that constitutes the logo, which has also triggered a trend.

Written at the end

In general, flat style is the current trend in new logo design. In the automotive industry, including BYD, Volkswagen, Toyota, Kia, BMW, Volkswagen, Nissan has recently changed its brand logo, adopting a new style of flat logo in the field of media communication.

There is no doubt that changing a LOGO is a huge investment for any company. In addition to vehicle models and products, showrooms, service centers, office buildings, etc. in various places must be replaced, which is very costly. Manpower and material resources. Moreover, for consumers who are already familiar with the original LOGO, it is also an invisible cost for everyone to re-recognize and remember the new LOGO. But the new logo will also help these car companies develop better!

This article comes from the author of Autohome Chejiahao and does not represent the views and positions of Autohome.