Lightbox advertising design pays attention to the mobility of pedestrians, so simplicity is an important principle of advertising lightbox design. A successful advertisement must have a strict planning system, and reasonable graphic and copywriting design should follow the aesthetic principles of graphic design. The following small series analyzes this one by one. 1, innovative and unique design An excellent advertisement, light box and billboard design should be innovative and unique. Distinctive title, text, enterprise name, illustration trademark, reasonable color matching, etc. Creativity is thinking and planning before design. It is necessary to break through the routine, be unconventional and give people a sense of freshness. It should be concise, easy to understand and remember, vivid and interesting, and also take into account the convenience of production and the rational use of materials. 2. Simplicity is an important principle of light box advertising design. The whole picture and even the whole facility should be as simple as possible, and the design should be distinctive. Always adhere to the principle of few but fine, and try to leave enough imagination space for the audience. You know, consumers' attention to advertisements is inversely proportional to the amount of information on the screen. The more complex the image of the picture, the more disorderly it will feel to the audience; The simpler the picture, the higher the consumer's attention value. This is the effective function of simplicity. 3, the text should be concise and easy to understand. There is a good advertising language that can impress people and make them firmly employed. Don't forget it in the future. Light box is different from other advertisements, it is mainly written. A good scheme must have a good word structure, so we should make good use of word design, which requires our artists to improve the re-creation of artistic words. 4. The design and production of innovative and excellent advertisements, light boxes and billboards should follow the principle of continuous innovation. We should not follow the old rules, blindly imitate, be ahead of the times, be creative, and not reflect the designer's own characteristics, so that there will be life in the design process of light box advertisements. Don't ignore the precautions in the design of light box advertisements. I hope the above introduction can help you.