Judge whether the whole part of the trademark is similar, including appearance display, letter formation, pronunciation, text meaning, text translation, overall business impression, etc.

2. Approximation of product/service items

The general judgment of products/services in the United States is quite different from that in China. The United States regards some overlapping products or services as cross approximation, even if they do not belong to the same category. For example, applying for 9 types of electronic products and applying for 35 types of electronic products retail services may be judged to be almost the same.

Sometimes we can even judge the similarity between production channels, sales channels and related derivative products. For example, if a trademark named "ABCD" has applied for three kinds of cosmetics in the United States, and it has good popularity and brand effect, then when others apply for the trademark "ABCD" as a luggage product in 18, the examiner may conclude that the trademark may be similar to the third kind of products. The reasons are: first, the trademarks of the two brands are exactly the same; Secondly, if they are all sold online and the sales channels are the same, the examiner will say that cosmetics and luggage products generally make customers feel connected. For example, Dior, Chanel and other brands sell both cosmetics and bags, which will make customers feel connected and misleading.