Once a trademark is recognized as a generic name, it means that consumers equate the brand with a certain kind of products including it, and the brand loses its trademark objection different from other brands. Then this trademark is no longer protected by law.
The most important sign of "common name" is that related brands have evolved into expressions used by most enterprises in related industries. However, if a product logo is a popular word, but its user is unique, in other words, consumers will not be confused and misunderstood about the supplier of the product source, and its logo still cannot enter the category of "common name".
Therefore, first of all, we should avoid applying for generic names as trademarks. Secondly, in the process of brand building, we should pay attention to promoting enterprises while promoting trademarks, so that products, enterprises and trademarks can be firmly linked.