FILA, an Italian national brand.
FILA is one of the top ten sports brands in the world, mainly engaged in the development of products related to elegant sports such as tennis, skiing, golf, yoga, and racing. The bright and bold design style, outstanding elegance and unique product functions make FILA unique in the world's top sports brands and famous all over the world. The brand was founded by the FILA brothers in BIELLA, Italy in 1911 and has a history of more than 100 years.
In the 1970s, FILA expanded its sportswear business in line with its diversification strategy. In the following years, it successively developed golf, tennis, fitness, yoga, running and skiing series, eventually establishing its backbone position as a world-famous sports brand and is considered a representative of art and a model of luxury. FILA was founded in BIELLA, Italy in 1926 by the FILA brothers. In the 1970s, in order to cooperate with the diversification strategy and expand the sportswear business, which had a bright future at that time, it successively developed tennis, skiing, swimming, golf, mountain climbing, and recently added basketball, football and other clothing. Today, Fila has won a reputation for its excellent products, wide range of uses and novel designs. Products are sold in more than 30 countries around the world.
Trademark Fila (Fila) sporting goods company in Rome, Italy hired a Japanese designer in 1972 to design the trademark for fila. So the trademark with the letter f as the main element came out, and was greatly appreciated by Fila’s Italian boss. This f letter is very creative, using beautiful and plump geometric patterns, with a strong artistic beauty, which is consistent with Italy's long-standing artistic atmosphere. Therefore, to this day, fila still has no plans to change its trademark. Development of FILA In 1911, the Fila brand was founded by the Fila brothers in BIELLA at the foot of the Italian Alps. It was originally a family textile business
In 1973, the Japanese designer Mr. Ishin founded Enrico Franchi Under the guidance of the doctor, Fila’s F-box logo was designed. Fila boldly uses colorful and eye-catching patterns to give ordinary tennis sportswear an intriguing artistic aesthetic.
In 1973, former Swedish player Bjorn Berg became the spokesperson of Fila. He wore the Fila tennis series and won 6 consecutive awards. A 1-time French Open champion and a 5-time Wimbledon champion, leading to the glorious era of Fila in the 1970s.
In 1974, Vilas became the first South American player to win a major championship. A group of Fila tennis players such as Vilas, Gula Kongoli, and McEnroe began their glorious championship journey in the past ten years.
In 1976, Ifongura Kongoli wore Fila and won 14 singles and doubles Grand Slam titles.
In 1977, American tennis star John McEnroe wore the Fila tennis series and began his professional sports career.
In 1982, Fila began to sponsor the US Open and became the designated supplier of the US Open for the next 22 years.
In 1982, golf star Tom Watson wore the Fila golf series and won the U.S. Golf Open.
FILA1984, Fila participated in the exterior design of Ford Thunderbird, giving it Fila's unique Italian style.
In 1986, the famous mountaineer Leonard Messner wore the Fila mountaineering series and became the first person to climb Mount Everest without oxygen.
In 1987, Fila held a Fila short-distance ski competition specifically for children in the Alps.
In 1989, Boris Becker wore Fila and won the French Open, US Open and Wimbledon in the same year.
In 1990, Monica Seles wore Fila and became the youngest French Open champion in fashion. In the future, she also won 3 French Open championships, 2 US Open championships and 4 Australian Open championships.
In 1993, golf star Lee Jetson narrowly won the U.S. Open with a five-stroke disadvantage, and won the championship again in 1998. In the same year, Fila was officially listed on the New York Stock Exchange. At the same time, 2A cushioning technology was used in the Fila jogging series.
In 1994, Elbo Dongba wore the Fila ski series and won the World Cup gold medal.
In 1994, Dr. Jabrini and Moss Tanyo founded the “Discover Kenya” campaign. Mexican marathon legend Germaine Silva won the 1995 New York City Marathon.
In 1996, Fila athlete Moss Tanyo from Kenya won the Boston Marathon. He won the event again in 1998 and went on to win 27 marathons in 12 months. Kenyan star Sammy Collier won the Cancun Marathon, as well as the 1998 Amsterdam Race and the 2000 Santiago Race. Collier is the second person in the world to run under 2 hours and 05 minutes.
In 1996, Kara Overbeck, captain of the U.S. women's soccer team, wore Fila sneakers as she won a gold medal at the 1996 Summer Olympics.
In 1997, Fila introduced drainage and sweat-wicking technology into professional sportswear. Wearing Fila, Ilya Lagat won the Prague Marathon, the Berlin Marathon in 1998, and the Boston Marathon in 2000. Personal record: 2 hours, 07 minutes and 11 seconds.
In 1998, American professional baseball star M. Sosa hit 66 home runs in a single season, breaking Roger Maris' record of 61 home runs in a single season since 1961. .
In 1999, Fila player Ivani Sudini won the cheers of the audience in the 1998-99 Solo World Sailing Challenge by taking a risk to save his competitors. Sudini won the race and a new world record was set. In 1999, Fila athlete Joseph Zibbert won the Amsterdam Marathon, Boston Marathon and New York Marathon. Personal record: 2 hours, 07 minutes and 37 seconds.
In 2000, kayaker Antonio Rossi wore Fila and won the Olympic gold medal in the 100 meters.
In 2001, Jennifer Capriati announced her comeback to the world by winning the Australian Open and French Open double crowns. The following year, she won the Australian Open again.
In 2001, Fila reached an authorized sponsorship agreement with Ferrari to support Ferrari's Schumacher in Formula One racing.
In 2002, Fila sponsored Claudio Reyna, the captain of the U.S. national football team in the World Cup.
In 2003, Fila sponsored Korean golfer Han Ji-won.
In 2003, Robert Cheluyot won the Boston Marathon three times in 2003, 2006 and 2007, and holds the world record to this day. Personal record: 2 hours, 07 minutes and 14 seconds. Paul Taggart won the Berlin Marathon in 2 hours, 04 minutes and 44 seconds, setting a new world record.
In 2004, Fila became the official supplier of the Italian Ski Team. The Italian team won the gold medal at the 2006 Winter Olympics.
In 2004, Russian tennis star Kuznetsova wore Fila and won the US Open.
In 2005, Belgian tennis star Clijsters wore Fila and won the US Open.
In 2007, Barry Bonds hit a major league home run record while wearing Fila.
In 2007, Fila's trademark use rights in mainland China, Hong Kong, and Macau were officially transferred to Belle International in September 2007. Fila China has since opened a new page!
In 2009, Russian tennis star Kuznetsova wore Fila and won the French Open.
In 2009, Belgian tennis star Kim Clijsters wore Fila and won the US Open.
In 2010, Belgian tennis star Kim Clijsters wore Fila and won the US Open.