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Trademark registration and naming

Method 1: Chinese and foreign language comparison method

We can give the trademark a Chinese name and an English name, and apply for registration as a trademark. Naming trademarks using the Chinese-English bilingual method will facilitate domestic enterprises to explore the international market and prepare in advance for applying for overseas trademarks in the future. For example: "Hisense" gave itself the English name "Hisense", which means "high sensitivity and high definition" in Chinese.

Method 2: Business name method

If the name of the company is not long but catchy, the applicant can directly apply to register the company name as a trademark. Such as: Haier, Midea, Royalstar, etc. The advantage of this is that if the trademark becomes more and more famous, the company's popularity will also become higher and higher. While promoting the trademark, it also promotes the company, killing two birds with one stone.

Method 3: Founder Naming Method

This method is suitable for applying to register a portrait trademark. We can apply for a registered trademark using the name of the founder of the company or the inventor of the product. For example, "Li Ning", "Wang Zhihe", "Ford", etc. Doing so can fully win users' trust in the product. After all, it takes courage to dare to apply for a registered trademark using a person's name, which shows that the company founder or product inventor is full of confidence in the quality of the product.

Method 4: Historical inheritance method

This method is suitable for products launched by time-honored brands. The trademark name reflects that the product has a long history and cultural heritage, so that consumers can understand the product. Generate enough trust. For example, "Daoguang Twenty-Five", "Guojiao 1573", "Louis XIII", etc.

Method 5: Auspicious meaning method

China’s culture is broad and profound, and the pursuit of auspicious meaning is one of them. When we name our trademarks, we can associate words with auspicious meanings with our products, and use people's pursuit of auspicious meanings to promote our products and increase the visibility of our products. For example: "Forever" brand bicycles, "Fumanduo" instant noodles, "Wangwang" food, etc.

Method 6: Efficacy method

When naming a trademark, we can use words that describe the efficacy of the product. In this way, consumers can directly understand the functions of the product through the brand name, making it easier for them to identify with the product. For example: "Liu Bi Zhi" toothpaste, "Safeguard" shower gel, "Juewei Duck Neck", etc.