Fang Jifan, the head of Houkeng
Huangshan District is surrounded by the world-famous Huangshan Mountain in the south and the beautiful Taiping Lake in the north. "Roads and Manors", the natural ecological environment is unparalleled, it is the only place of origin of China's top ten famous tea Taiping Houkui, the founding place and main production place of China's top ten famous teas Huangshan Maofeng, and is the "Hometown of China's Famous Teas".
Huangshan District has a long history of tea production, excellent tea products, and prosperous tea trade. Over the past thousands of years, it has created many tea industry elites. Fang Jifan - Chairman and General Manager of Huangshan Hukeng Tea Co., Ltd. , is its outstanding representative. Fang Jifan, male, born in January 1965, is a member of the Communist Party of China. He is currently the chairman and general manager of Huangshan Hukeng Tea Co., Ltd., the party branch secretary and village committee director of Sanhe Village, Xinming Township, Huangshan District, Huangshan District Representative of the Fourth Party Congress, Vice President of Huangshan District Quality Technology Association, Executive Director of Huangshan Tea Society, Executive Director of Huangshan District Consumers Association, Vice President of Huangshan District Tea Association, "Tea Industry Development Consultant of Wangwangling, Taiping Lake Town" ”, Social Supervisor of Agricultural Materials Market in Anhui Province and other positions.
Fang Jifan is one of the top ten rural leaders in China, a leader in rural prosperity in Anhui Province, an outstanding rural talent in the province, one of the top ten outstanding entrepreneurs in the tea industry in Anhui Province, a model worker in Huangshan City, and the 2008 China Tea Industry Among the top ten economic figures of the year, he is an outstanding Communist Party member in the province and a representative of the ninth provincial party.
In 1982, Fang Jifan, who graduated from high school, entered the military camp and worked at the Huangshan District Automobile Transportation Company after retirement. In 1992, he founded the Xinming Houchun Tea House in Huangshan District and began to operate Taiping Houkui Tea. In 2001, we took the lead in registering the first "Houteng" special trademark in the history of Taiping Houkui Tea in Huangshan District. In 2006, Fang Jifan registered and established "Huangshan Houkeng Tea Co., Ltd." based on the Houcun Tea Farm.
Comrade Fang Jifan has lived in Houkeng, Sanhe Village, Xinming Township, Huangshan District, the core production area (founding place) of Taiping Houkui, one of China's top ten famous teas, for generations. He has learned tea cultivation since he was a child. He has deep and sincere feelings for Taiping Houkui Tea. 1. Relying on the company, demonstration drives farmers to become rich.
In the form of a "company farmer base", we follow the path of order farming and sign purchase contracts with farmers. The farmers carry out standardized production and processing in accordance with the company's requirements. The company guides tea farmers to use new products and technologies to ensure peace. The quality of Houkui tea improves product competitiveness.
Fang Jifan has built a Taiping Houkui organic tea demonstration base of more than 400 acres and two standardized processing plants in the core production area of ??Taiping Houkui, absorbing dozens of laid-off workers from state-owned enterprises and rural surplus labor to find employment in the company. The demonstration base implements standardized management of organic tea, applies organic fertilizers and biological pesticides, and manages them in a unified manner, which serves as a good demonstration. The company has also built Taiping Houkui demonstration bases in Dongkeng Village, Longmen Township and Wangwangling Village, Taipinghu Town. The bases have professional and technical personnel who provide free consultation and free services to tea farmers, receive observation learners, and provide local tea farmers at cost prices. Excellent seedlings and production materials help them increase production and income. Under the strong leadership of the district party committee and the government, and through unremitting efforts, the price of Taiping Houkui has increased nearly ten times in recent years, driving the entire Huangshan District to actively produce Taiping Houkui, and helping nearly 10,000 tea farmers escape poverty and become rich.
The Huangshan Hukeng Tea Co., Ltd. he founded has also achieved impressive results. In 2009, its sales reached more than 30 million yuan, and it generated millions of yuan in profits and taxes, and paid taxes to the state and local governments. It has always ranked first in the tea industry in Huangshan District. The company is well-received and has won dozens of honorary titles (see company honors for details).
2. Cherish tea products and focus on protecting core production areas.
Sanhe Village, Xinming Township, Huangshan District, is a national ecological protection village and a Taiping Houkui professional village. More than 1,400 people in the village make a living from tea. In order to give full play to local resource advantages and lead tea farmers to become rich, Comrade Fang Jifan has made arduous efforts.
In the late 1990s, in order to maintain the reputation of Taiping Houkui tea brand, Fang Jifan carefully planned the protection of the core production areas of Taiping Houkui tea.
He led the villagers of Monkey Village to formulate the "Village Convention" and "Police-Citizen Cooperation Agreement" with the villagers of Monkey Village and the police station based on the principle of "large regional protection and small core protection", prohibiting anyone from taking fresh leaves from other places. and dry tea are shipped locally for processing and sales. This move has greatly ensured the authenticity of Taiping Houkui tea, which has kept the supply of tea in the village in short supply, the price has maintained a strong upward trend, and the villagers have gained substantial income. This is a good thing that the local villagers praised as "contributing to the present and benefiting the future". In his own words: "We cannot let the treasures left by our ancestors be destroyed in the hands of our generation."
In 2009, the average income of the population of Houcun, Sanhe Village, Xinming Township, where Taiping Houkui was founded and the core production area, reached an epoch-making high of 150,000 yuan.
3. Promote Houkui and spare no effort in every possible way.
In order to increase the popularity of Taiping Houkui, Fang Jifan spared no expense and paid millions of yuan. He actively participated in various tea events at home and abroad and promoted Taiping Houkui in various media, newspapers and magazines all year round. Taiping Houkui brand has made great achievements.
2003. ①. Establish the "Taiping Houkui" website to comprehensively and systematically promote Taiping Houkui. This is Taiping Houkui's first professional website. ② Taiping Houkui tea implements national origin product protection, and “Houting” brand Taiping Houkui actively participates in it and becomes the first batch of “national origin protected products”. ③. In the 8th China Huangshan Festival, Taiping Houkui tea worth more than 150,000 yuan was provided free of charge. As the designated tea for the Huangshan Festival, it was praised by leaders at all levels and increased the influence of Houkui tea. ④. Fang Jifan funded and led some tea farmers to participate in the 4th National Agricultural High-tech Achievements and Products Exchange and Trade Fair, accompanied them to visit new technologies and new products in other places, which broadened the tea farmers' ideas; and organized them to participate in the "Golden Idea Action" on Anhui TV Station 》column serves as a guest representative to promote Taiping Houkui. ⑤. China Consumer Newspaper held an event to commemorate the 10th anniversary of the promulgation of the "Consumer Rights Protection Law". Fang Jifan spent 120,000 yuan to make a large-scale advertisement of Taiping Houkui in full color in the "China Consumer Newspaper". This is the first time in the history of Quebec.
2004. ①. The second "Golden Land" column of CCTV broadcasts "Two Tea Farmers and One Drama", which introduces in detail the story of the development of the "Houting" brand Taiping Houkui in the competition. Taiping Houkui made his first appearance on CCTV in the form of an exclusive interview. ②. Anhui TV station’s "Field Style" column broadcast the special program "Year of the Monkey·Houteng·Houtui", which reproduced Fang Jifan's guidance on the change of the concept of the place of origin of Houtang, the historical changes of Houtang, and the international popularity of the "Houting" brand Taiping Houtong. The real scene of winning the title of Chief "Tea King" at the Tea Expo. ③. Actively co-organize the 6th China International Folk Art Festival and promote Houkui culture in various forms at the performance site.
2005. ① Sponsor Anhui TV’s “Meet in the Flower Theater” column and Tourism TV to promote Taiping Houkui for a long period of time. ②. Expand the publicity by placing perennial Taiping Houkui advertisements in the national journal "Tea Information" sponsored by the China Tea Circulation Association.
2006. ①. Spending 80,000 yuan to sponsor the 9th Asian Music Festival held in Huangshan City as a special co-organizer. ② "Anhui Business Daily" and Huangshan Daily published articles on Fang Jifan's deeds such as being awarded "China's Top Ten Rural Leaders" and leading tea farmers to become rich. "Huizhou Business Magazine" also made a special report on Fang Jifan's deeds with the title "Hukui's new tea king dares to become the queen of the world".
2007. ①. Sponsor and co-organize the 2007 China Huangshan Tea, Famous Agricultural Products and Tourism (Beijing) Expo. ②. Invest in road name signs in Huangshan (Tunxi) urban area to promote Huangshan tea. ③. Sponsor Anhui Economic and Television, "Xiaokang" magazine, and district radio and television stations to promote Taiping Houkui.
2008. ①. Sponsor 310,000 yuan for Anhui Satellite TV's "Meet in the Flower Theater" column for long-term advertising. ②. Donated many times for the Sichuan earthquake. ③. Donate money and materials to flood-stricken areas.
2009.
① Sponsored and co-organized the 2009 CCTV "Tea Master" competition, sponsored and participated in Shanghai Oriental TV's "Charming East to Welcome the World Expo" and entered Huangshan's large-scale live TV program, which greatly contributed to Taiping Houkui's two effective achievements in front of the people of the country. publicity. ②. Under the organization of the district government, it invested more than 300,000 yuan to advertise Taiping Houkui Tea on 4 CCTV sets. ③. Sponsor the production and construction of well-known Anhui tea brand TV shows, Huangshan Yearbook, road name signs in Hefei City and Tunxi District, etc. ④. Spare no effort to strive for the glorious appearance of Taiping Houkui Tea at the 2010 Shanghai World Expo, and make Taiping Houkui Tea the first green tea licensed tea at the World Expo.
2010. ①. Co-organize the 2010 China Huangshan Taiping Houkui Garden Opening and the 4th Tea Culture Tourism Festival. ②. Entered Hanzhong, northwest Shaanxi Province for the first time to promote Taiping Houkui Tea. ③. Develop national standard physical samples of Taiping Houkui Tea. ④. "Houting" brand Taiping Houkui is permanently collected by the China Tea Museum. ⑤. Promote Taiping Houkui Tea on a full page of "Xin'an Evening News". ⑥. Co-organize the "2010 Second China Huangshan International Tourism, Leisure and Vacation Forum and International Tourism Brand Awards Media Press Conference". ⑦. Undertake the Anhui Provincial Huizhou Tea Culture and Huizhou Tea Industry Academic Seminar, and the third board meeting of the Huangshan Tea Industry Economic Promotion Association.
2011. ①. Invite Anhui Satellite TV’s “gang girls” into the monkey pit. ②. Undertake the "2011 China Huangshan Fifth Taiping Houkui Tea Cultural Tourism Festival and Taiping Houkui Garden Opening Ceremony". ③. Operate the Taiping Houkui cruise ship "Houkeng Tea Industry" on the Xin'an River. ④. Sponsor the "2011 World Tea Industry Forum". ⑤. Sponsor the "Seventh China Huangshan Tea Expo". ⑥. Go to Hong Kong to participate in the 3rd Hong Kong International Tea Exhibition, go to Shandong to participate in the "Shandong Tea Expo", go to Sichuan to participate in the Western China International Expo, participate in the 5th China International Sugar, Wine and Food Fair, and go to Guangxi to participate in the 2011 International Emblem Annual meeting of business elites ("Huizhou Business Grand View" Famous and Specialty Products Exhibition). ⑦. Sponsor the Municipal Taekwondo Championship and Xinming Central School Sports Meet.
4. As a village director, serve the people wholeheartedly.
In the spring of 2005, Comrade Fang Jifan was elected as the director of the village committee of Sanhe Village, Xinming Township. Although Sanhe Village is the origin of Taiping Houkui, transportation and communications have restricted the development of the tea economy here for many years.
At the beginning of taking office, in order to solve the local traffic situation, he actively implemented the Taiping Houkui "fast track" from Sanhe to Houcun and the connection bridge project from Xinming to Sanhe Village (Luxikeng). Actively cooperate with the power supply department to implement the "Sunshine Tea Garden Tour" project to bring electricity to the countryside. Promote tea township communication projects and develop tea township tours and farmhouse tourism projects. In order to improve work efficiency, Fang Jifan purchased a car for the village at his own expense and never reported a cent to the village. In 2006, the organization formulated the new rural plan for Sanhe Village and passed the review. For the safety of the villagers, with the care and support of the local government, he actively fought to solve the problem of mudslides and mudslides faced by the Sanmentan villagers group in less than a year, and combined with the construction of a new socialist countryside, the Sanmentan villagers The resettlement of the immigrants to the newly planned farmers' villages was highly praised by the villagers. Now the Sanhe Village he leads is a municipal-level socialist new rural model village.
Serial number Certificate issuance time Award name 1 "Four Leaders" of rural youth in Huangshan City in 2002 2 "Rural Wealth Leaders" in Huangshan City in 2004 3 "Rural Wealth Leaders" in Huangshan District in 2004 4 Outstanding Rural Talents in the Province in 2004 5 2004 Huangshan City Science and Technology Award 6 2005 Huangshan City Science and Technology Award 7 2005 Anhui Province Tea Industry Star Entrepreneur 8 2005 Xinming Township Double Training and Double Belt Model 9 2005 4th Anhui Province Rural Wealth Leader 10 2005 Huangshan City Model Worker 11 2006 2005 Huangshan City Advanced Individual in Quality Work 12 2006 Huangshan District Science and Technology Achievement Award 13 2006 China's Top Ten Rural Leaders 14 2007 2006 Huangshan District Double Belt Model 15 2007 2006 "Outstanding Communist Party Member" of the Year 16 2007 Advanced Individual in Flood Fighting and Disaster Relief 17 2007 Top Ten Entrepreneurial Stars in the City 18 2008 2007 Anhui Province Quality Management Advanced Worker 19 2008 Top Ten Outstanding Enterprises in the Tea Industry of Anhui Province Home 20 2008 Advanced Individual in Forest Fire Prevention 21 2008 China Tea Industry Economic Figure of the Year 22 2009 2008 Tea Industry Association “Excellent Member” 23 2009 Taiping Houkui Tea Industrialization Key Technology Integrated Application Research 24 2009 China Huangshan Advanced individuals at the Tea Famous Agricultural Products Expo 25 Top Ten Outstanding Figures in the Anhui Tea Industry in 2009 26 Director of the World Chinese Entrepreneurs Federation, Standing Director of the Military Chinese Entrepreneurs Committee in 2009 27 Outstanding Military Chinese Entrepreneurs in 2009 28 Top Ten Entrepreneurial Stars of Farmers in Anhui Province in 2009 29 New in 2010 Meritorious Figures of the 60th Anniversary of China’s Tea Ceremony 30 Top Ten Outstanding Figures in Anhui Tea Industry in 2010 31 2010 Anhui’s First Enterprise Brand Top 100 32 Top Ten Health Promotion Figures in 2010 33 2011 Outstanding Business Operators in 2010 34 2011 Provincial Intangible Cultural Heritage Representative inheritor of Taiping Houkui production skills 35 2011 Outstanding Communist Party Member of the Province 36 2011 Provincial Science and Technology Achievement Award 37 2011 Top Ten Leaders in Anhui Industry 38 2012 2011 Outstanding Enterprise Operator 39 2012 Huangshan City’s 2011 Economic Figure 40 and 2012 National “Entrepreneurial Star”