Introduction to kappa
Back-to-back Kappa was not called Kappa at first, but its predecessor was a small company called m.c.t. The full name of this company is "Society Anonima Calzificio Torinese", which was established in turin, northwest Italy in 1916, and mainly produces socks and underwear. The original trademark of this company was aquila, and later it became the present kappa.
In this way, m.c.t has been working quietly, and his achievements are not outstanding. Until the late 196 s, an important turning point made it achieve unprecedented performance leap. At that time, the culture of young casual clothes rose in a thunderous way, and the concept of the integration of male and female clothing began to sprout. m.c.t approved the market and launched two new brands, "robe di kappa" and "jesus jeans". These two brands, which are mainly fashionable casual clothes and jeans, have achieved unprecedented success with innovative and bold publicity. In the late 197s, m.c.t' s strategy of repositioning the brand proved to be a clever move, and "kappa sport" (soon referred to as kappa for short) also became an eye-catching brand in the youth market.
With the success of casual wear, back-to-back kappa began to focus back on the sporting goods market. Confident back-to-back kappa began to sponsor professional athletes and teams in the late 197s. First of all, he sponsored Zuyundas, the top Italian team, and soon extended his sponsorship to ac Milan, Sendoria, Rome and Agis in the Netherlands, all of which won important tournaments. All the way to the 198s, back-to-back kappa sponsored American track and field teams with outstanding performance, providing the most advanced technical support for their players. You can remember that the classic tight-fitting sprint costume of American track and field teams was written by back-to-back kappa.
attacking football field
in the 199s, the trademark of back-to-back kappa often appeared on the pitch. Many famous clubs were supporters of back-to-back kappa, among which Zuyundas and Barcelona were the best performers, while South Africa and Jamaica were the national teams. In 1997, kappa signed a three-year contract with the host authorities of the UEFA Champions Cup and became the designated sportswear sponsor of this football event. Now kappa has a stronger lineup.
In p>1993, back-to-back kappa was acquired by a consortium called basic properties, and received full financial support from benetton, a fashion brand, which made kappa stronger and became the largest privately owned sports product group in Europe. On February 9th, 1999, kappa by going up one flight of stairs won the favor of the Italian national football team, the world's top team, and became his sponsor. The players were all superstars of the Emperor, making back-to-back kappa famous. What is more striking is that kappa has become the only brand that can put its own label on the Italian national team jersey.
In 2, back-to-back kappa launched tight-fitting elastic jerseys for Qixia sponsoring teams to wear. First of all, the Italian national team put on this uniform, which made the players more proud and powerful. In the last European Cup of Nations, this jersey was all the rage and everyone rushed to buy it. In the same year, the Italian-Roman football team also became the sponsor team of back-to-back kappa. In the Italian League I, which ended in June this year, the Roma team got an unprecedented happy result. Excellent players such as Todi, Buddy Studa, nakata hidetoshi, Mondina, etc., under the full sponsorship of kappa, performed more than first-class, and were impeccable.
At present, back-to-back kappa teams are all over the world, and there are countless teams wearing back-to-back kappa jerseys, such as Huasco in romario, Brazil, Bedis in Dennison, Spain, and Fiyanno in Zhonger, Xiao Ye, the Netherlands.
Beijing Dongxiang Sports Development Co., Ltd. was established on April 18th, 22. It is the exclusive agency of back-to-back KAPPA, a famous Italian sports brand, in Chinese mainland and Macau. The company was established by Shanghai Li Ning Sporting Goods Co., Ltd. and Beijing Jialifeng Sports Development Co., Ltd. * *, mainly engaged in back-to-back KAPPA brand clothing, shoes and sports equipment. In the early 197s, a profound social and cultural change took place in Italy, which can be called an era of resistance and rebellion. In this change, clothing has also adapted to the new way of life: formal clothing is no longer popular, casual clothing has become popular, and back-to-back Kappa is the product of this change. In the early 198s, ROBE DI KAPPA developed the sportswear market in a forward-looking way, so Kappa Sport (now Kappa) was born, and a man and a woman sitting together back to back formed a brand logo with a strong romantic atmosphere.
in the early 197s, in ementsa, a profound social and cultural change took place in Italy, which can be called an era of resistance and rebellion. In this change, clothing has also adapted to the new lifestyle, and Kappa (back to back) is the product of this change.
at the beginning of the brand, Kappa began to provide sponsorship to various sports teams. According to statistics, from 1998 to 22, Kappa*** sponsored about 22 teams and individuals from 27 countries. The sports involved are 16 sports such as football, skiing, cricket, beach volleyball and hockey. With the support of strong sponsorship, Kappa signed a contract to sponsor Juventus Football Club in Italy in 1981, and then successfully sponsored the American national track and field team participating in the 1984 Los Angeles Olympic Games. In the sponsorship activities, the products provided by Kappa brand, which use innovative fabrics, unforgettable designs and represent brand language and brand image, played a key role, which made the popularity of Kappa brand rapidly improved.
In addition, Kappa actively entered the entertainment industry while sponsoring. Kappa has a very extensive contact with the entertainment industry, from music to television, from cinemas to regular celebrations, and has carried out a large number of targeted promotion activities for different entertainment industries. Kappa tries to lead and create popular trends through media such as film, television, radio, magazines and the Internet.
Kappa brand's correct brand positioning in line with the market rules has made Kappa's business content in the world enjoy rapid growth. The unforgettable advertising slogan "He who loves me follows me" has continuously improved Kappa's brand image. Since the Kappa brand entered the China market in 22, its brand positioning of "sports, fashion, sex appeal and taste" and the complementary market activities have also made the Kappa brand more and more popular among fashion people.
in the early 197s, a profound social and cultural change took place in Italy, which can be called an era of resistance and rebellion. In this change, clothing has also adapted to the new lifestyle, and Kappa is the product of this change.
BasicNet, the brand owner of Kappa, has developed different styles ... which makes kappa brand appear in the media constantly; There are also sponsorships to famous pop singers and rock bands. The external expression of affinity and the influence of advocating young people's culture are the magic weapons for Kappa brand to win.
Kappa brand's correct brand positioning in line with the market rules has made Kappa's business content in the world enjoy rapid growth. At present, Kappa has entered more than 6 countries and regions in Europe, Asia, America, Oceania and Africa by franchising and direct distribution.
the development of p>Kappa international market is based on the development and rapid growth of franchise agent network. BasicNet will provide complete commercial technology for franchisees; For the localized market development, BasicNet will give strategic guidance to make them standardize their operations in their region.
BasicNet provides franchised agents with standardized workflow and powerful group information management system support (referred to as "KOS" system), and its KOS system has complete management functions from group to agents, agents to retailers, and even to retail terminals.
Franchised agents have now become a part of BasicNet, and * * * share a global development goal. Because BasicNet can help franchisees to establish a comprehensive commercial and market service system, Kappa's trademark and corporate image can even create core competitiveness for a localized enterprise in the global competition.
creating sportswear suitable for people's daily wear is the product development strategy of BasicNet, and the goal pursued in product innovation is: the regeneration of sports and leisure products. At the same time, functional sportswear is a bridge to support and promote sports and leisure products.
now, BasicNet has officially authorized mobile sports to become a brand franchise agent in Chinese mainland and Macao special administrative regions.
Legend
It is warm in heaven because of God's love; Heaven is very happy, because there is an angel's smile.
There are many lovely angels in heaven, but God loves two of them most.
A person with blond hair and a bad smile always looks derogatory but very popular. He is naughty, arrogant and overbearing, but God just likes him very much, which makes no sense.
make a person with dark hair and bright eyes very gentle and elegant. God likes him very much, too, because he reassures God and also reassures God.
god likes them very much, one is to spoil and the other is to care. So they met, met, and finally fell in love.
They are very happy and look at each other happily; They are very happy, touching each other's wings happily; They are very happy and have everything for each other. It's just that they forgot that God doesn't allow them to love each other.
Later, the angels knew their love, and then all the gods in heaven knew their love. The gods just looked at them, looked at them happily, looked at them happily, and they even forgot that there could be no love.
Later, God knew their love, and God didn't forget that they couldn't love each other.
god found them and questioned them. God loves them so much that if they lie, God will pretend not to know. It's just that they don't. They are all kind angels. They are the purest children of God. They don't know how to lie. They don't know why they lie. They think that the love that makes each other happy needs not to be concealed.
So God was angry because his favorite child broke his rules. So God will punish them.
"You can't love each other. It's a rule." God said sternly,
"But you said you wanted us to love, so we did." The blonde angel retorted, "You are not human beings, you are angels, and angels are happy, so angels don't need love." God said
"You are wrong, even angels will have tears, but we hide them with our wings, and no one can see them." But with love, there is only love, and even with tears, we are happy. "
"You should be punished, and one day you will know that you are wrong." God couldn't bear to say that
the dark-haired angel who had been silent opened his mouth at this moment. "We are willing to accept your punishment, just begging you not to let us part."
God looked at his favorite children and agreed to their request.
But God punished them. God broke their wings. Although God promised that they would never part, they could not see each other. Because they came to the world with their backs to their backs.
They naively think that as long as there is love, there will be no tears, but they are wrong.
They can only feel each other back to back and never see each other's faces. They love each other so much, but they can't even dry their tears for each other when they cry.
So in the first 1 years, they were unhappy. Without wings, they could no longer hide their tears.
Later, they gradually discovered that each other can fantasize about each other's faces through their tone of voice. They find that they can feel warmth through the contact of their backs, and even they don't have to do anything, but they can feel love by sitting back to back.
They are happy, because their love doesn't need eyes to see, arms to hug and lips to respond. They feel love, happiness and happiness as long as they sit back to back.
Finally, one day, the dark-haired angel could no longer feel the temperature on his back. He knew that his angel had left him. He didn't cry at this time, because their love doesn't even need to be felt with their backs.
love has been engraved in their hearts.
God saw the blond angel who left, but he still liked him so much and wanted to give him a pair of wings to take him to heaven.
But the blonde angel refused. He smiled and said to God, with wings, you can't sit back to back. I am waiting for him to sit back to back with me in the next life.
God finally knows that love is more than wings.
At this moment, God actually cried, and he finally knew that he also had tears.
He finally knows that without love, angels will have tears.
Sit with your back to feel each other's body temperature,
Sit with your back to grow old together,
Even though I can't see your face, I still feel your love. .
I don't want to trade angel wings for you back to back. . .
Perhaps by coincidence, a brand was born, from the beautiful Apennine, where angels sat with their backs to their backs. And the name of this brand is KAPPA. The logo of this brand is that two people sit back to back. Maybe they are angels with broken wings.
explanation 2:
Japanese legendary animals
Japanese legend of the river boy
There is a small lake near the Inagawa Shrine in Japan, which is called Salvation Lake. River boys often appear in the lake. Because river boys are well-known in Japan, there are many sayings. It is more common that the bird head man wears a turtle shell and has a bowl-shaped concave mirror on his head, which is full of water. It is recorded in the folk books that are often seen, such as Nights of Hundred Ghosts, Records of Hundred Things, Records of Ten Ghosts and Tales of Monsters.
The origin of the river boy
Legend has it that the river boy lives in rivers or ponds all over Japan. According to the research data of folklore scholar Junichiro Ishikawa, the legend of the river boy is widely distributed, including the northeastern part of Japan, the central part of Japan, Kinki, and Ishikawa in Kansai. Toyama Prefecture, China Prefecture, Shikoku Prefecture,