According to reports, Anhui Hi-Speed ??Real Estate Suzhou Company developed a real estate in Xiangcheng District, Suzhou City. When it was sold to external parties, the real estate project was named "Diaoyutai Villa". There is a large amount of publicity in the bookstore and other places with words such as "Diaoyutai Villa" and "Gusu Diaoyutai" (simplified and traditional).

It is understood that the company will also name the second phase of the real estate developed and sold "Fangfeiyuan", which is one word different from the "Fangfeiyuan" building in the Diaoyutai State Guesthouse, and list it on the website Slogans such as "How many people in ancient and modern times can ride on the Diaoyutai" and "Bringing the Diaoyutai back to Beijing and returning home will wonderfully convey the emperor's elegant title" were used.

After discovering this, Diaoyutai MGM sued the company to the court, requesting an order to order Anhui Hi-Speed ??Real Estate Suzhou Company to stop infringement, stop using "Diaoyutai" as the name of the property, and apply for a change to the relevant administrative department to compensate it. Economic losses of 1 million yuan and reasonable expenses for rights protection of 154,000 yuan.

The judge: Mimicking famous brands is a common phenomenon in trademark infringement. In this case, the defendant named the property it developed with the word "Diaoyutai" and subjectively relied on the reputation of the Diaoyutai State Guesthouse and the "Diaoyutai" trademark, which easily induced the public to associate and misunderstand it. The attachment was obviously malicious and constituted trademark infringement.