adidas has always represented a special status symbol, which some people call the "three lines of victory"

Three Stripes Logo

Sports Performance series (SportsPerformance),

designed for sports performance. This branch is represented by the Performance logo, which was launched in 1997. The Sports Performance branch contains products designed for performance and true athletes.

adidas classic clover

The clover has become the logo of Adidas since 1972, when all Adidas products used this logo. The shape of the clover is like the three-dimensional expansion of the earth, much like a world map. It symbolizes the three stripes extending to the whole world. But starting in 1996, the clover logo has been exclusively used on classic series Original products. The classic series is based on the best products in Adidas history and is re-released with slightly modified fabrics and styles. The entire series is more fashionable, with products including shoes, clothing, bags and other accessories.

Maybe it’s because each classic series has a unique story. In people’s eyes, classic series are always so connotative and always full of fresh vitality and fashion. In the autumn of 2002, the Adidas classic series was released in limited edition in China for the first time. From shoes, clothing to accessories, each item is a high-quality design that makes people who follow the trend unable to put it down.

In 2001, the first Adidas Classic Series Original store opened in Berlin, Germany. Later that year, a second store opened in Tokyo, Japan. Not long ago, the third store opened in Soho, New York, USA. At the end of September this year, the Adidas classic series store opened in Shanghai.

The corporate brand ranked 67th in the 2006 "Top 500 World Brands" compiled by the World Brand Lab.

adidas Y-3

Y-3, this new brand with the world's top designer Yohji Yamamoto as creative director and cooperation with adidas, officially entered China in the spring and summer of 2006. The Y of the brand represents Yohji Yamamoto, and the 3 represents the three-line adidas logo. Creative director Yohji Yamamoto has integrated the simple and highly design style of his personal brand into Y-3, perfectly showing us a high-end and fashionable sports brand image. Simplicity and calmness are the basic image concepts of Y-3. The fashion essence of Y-3 is sporty. From the panic buying around the world after the brand was launched, Asia is even facing serious shortages. It can be said that Y-3 has opened a new fashionism.

Yoji Yamamoto, known as the "Black Magician", made the traditional sports brand adidas appear on the fashion page, and sportswear has also entered the hall of elegance since then. This season, under the influence of the dance trend, Yohji Yamamoto and Adidas headquarters brand design director Micheal Michalsky jointly launched a unique set of new Y-3 designs. From the disco of New York to the elegant Argentinian tango, Y-3 has given a new interpretation to clothing, footwear and accessories with its special concept.

From that time on, as Adidas for Yohji Yamamoto, Adidas was responsible for the design of footwear, and Yohji Yamamoto was responsible for the design of Femme/Homme.

The mutual trust between Yohji Yamamoto and Adidas Based on the cooperation, a new brand Y-3 was born in 2002, which absorbed the expertise of both parties. Two completely different brands, with different sensibilities for fashion, different views on sports brands, coupled with craftsmanship skills, have created a new generation of future-oriented sports fashion brand clothing.

The most fundamental visual requirements of both parties in creation are consistent, and coupled with a very close collaborative relationship, this idea can be realized.

In terms of the cooperative relationship between the two companies, Adidas for Yohji Yamamoto is developing into a complete product structure. Because it is Adidas Sports Style designed by Yohji Yamamoto, there is Y-3. The creation of a solid position.

In terms of the company's management structure, Adidas' Sports Style Division is operated and managed by the Y-3 group company. In terms of design, Yohji Yamamoto serves as the design director of the Adidas Sports Style Division, and Michel Michalsky, the art director of the Adidas group company, serves as the liaison between Adidas and the Yohji Yamamoto design studio.

Y-3 design studios are respectively set up in the Yohji Yamamoto head office in Tokyo and the Adidas head office under Herzogenaurach in Germany. Designers from both parties work closely together to decide on the final design through countless exchanges. Plan

In such a mixture, Adidas, which can be called the ancestor of sports shoes, and Yohji Yamamoto, the design giant in the fashion industry, came up with the fusion of their respective professional knowledge and skills. Current Y-3.