The Pudong Intellectual Property Office, which integrates the functions of patent, trademark, copyright administration and comprehensive law enforcement, was established yesterday. It is also the first independent intellectual property management and law enforcement agency in China. All the same? Intellectual property office? Compared with the old bureau, what is the breakthrough in connotation? After the reform, what changes will Pudong have in the management and protection of intellectual property rights? Reform brings about three major changes: intellectual property rights in Pudong? Three in one? Reform is an important reform work in Shanghai this year. Tang Shiqing, head of the preparatory group of Pudong Intellectual Property Office, said that this reform is not a simple merger and integration, but a restructuring of all elements involved in all aspects of intellectual property creation, application, protection and management. The reform has mainly brought about three major changes. First of all, institutional setup and division of functions have changed. Before the reform, Pudong New Area added the brand of District Intellectual Property Office to the District Science and Technology Commission. After the reform, a separate Pudong New Area Intellectual Property Office was established as the working department of the district government. At present, the newly established Intellectual Property Office has integrated the patent administration responsibilities of the District Science and Technology Commission and the trademark administration and law enforcement responsibilities of the District Market Supervision Administration, increased some of the patent management and law enforcement powers entrusted by the Municipal Intellectual Property Office and some of the copyright management powers entrusted by the Municipal Copyright Bureau, and increased the administrative law enforcement responsibilities in copyright. In the future, the new bureau will gradually strive for more national and municipal powers to sink, strengthen the responsibilities and functions of intellectual property protection and promote the creation and application of intellectual property rights. Secondly, the management system has changed. The power of patent administration and law enforcement, copyright administration and law enforcement have changed from the original management of the municipal bureau to the new district government? Territorial management? , not only to achieve comprehensive law enforcement, but also to further decentralize administrative law enforcement functions to districts and counties, which is conducive to further exerting the comprehensive coordination function of local governments. After the reform, the mechanism for handling public appeals has changed from handling complaints and reports by different departments to? Appeal and disposal integration? . For example, the original patent dispute was handled by the Municipal Intellectual Property Office, the copyright dispute was handled by the Municipal Copyright Bureau, and the trademark dispute was handled by the District Market Supervision Bureau. When the administrative counterpart encounters infringement disputes, it may involve multiple departments, and he will encounter the problem of not knowing which department to appeal and report. Intellectual property? Three in one? After the reform of the management system, the legitimate rights and interests of enterprises and citizens can be safeguarded faster and better. Lu Guoqiang, Secretary-General of the Shanghai Intellectual Property Joint Conference and Director of the Municipal Intellectual Property Office, said that internationally, it is the general trend for the government to conduct unified and centralized management of intellectual property rights. Among the 187 member countries of the World Intellectual Property Organization, the vast majority of countries and regions adopt unified and centralized management of patents, trademarks and copyrights, and less than 1 countries adopt decentralized management mode like this. Looking around the world, intellectual property rights have become a strategic resource for economic development and a core element of international competition. With the advancement of negotiations on new rules of international service trade and investment such as TPP and TTIP, tariffs and other commercial control barriers will be gradually weakened, while the standards of intellectual property protection will be increasingly improved, which has become the core means for developed countries to further control the world trade rules. Support scientific and technological innovation center, build Pudong and explore intellectual property rights? Big management? The pattern is also of practical significance to building a strong intellectual property country. Statistics show that there were 9,687 applications for invention patents in Pudong New Area last year, accounting for 24.7% of the city's total, and the number of invention patents per 1, people reached 23.22, reaching the advanced national level. As for trademarks, up to now, there are 187 famous trademarks in Shanghai in the new district * * *, accounting for 16.11% of the city's total, and it continues to rank first in the city. In terms of quantity, China is already a global intellectual property power, but it is still far from the goal of becoming a powerful country. At present, many invention patents have been in existence for a long time because they have no market value. Sleeping? State. At the same time, a large number of cottage products appear in the market, which has an impact on enterprise innovation. Ding Lei, deputy head of Pudong New Area, said that Shanghai Disneyland will be put into operation next year, and the task of intellectual property protection and law enforcement is heavy. At the same time, the Shanghai Pilot Free Trade Zone has launched a negative list. After expanding the opening of the service industry, it needs a better intellectual property protection environment to introduce more companies and let them operate with peace of mind. More importantly, Shanghai has proposed to build a global science and technology innovation center with international influence. Chinese and foreign enterprises are eager to try, and this innovation enthusiasm needs to be protected and guided. Therefore, in the future, in addition to administration according to law and strengthening protection, Pudong Intellectual Property Office should pay more attention to guiding and encouraging enterprises to actively create, scientifically manage and effectively use intellectual property rights, so as to further stimulate the innovation vitality of the whole society and support the construction of a global scientific and technological innovation center.