In China, when talking about candy, children or parents can’t help but think of the old brand Hsu Fuji. It tastes sweet and delicious, and many children like to eat it. There is a chocolate under Hsu Fu Chi called Chiobi Chocolate, which was once very popular. So currently, is Chiobi chocolate made by Hsu Fu Kee or Nestlé?

I believe everyone who knows the Hsu Fu Chi brand knows that it is a candy brand from Taiwan. It once set off a craze when it was launched in mainland China, with very high sales. However, as competition increased, Hsu Fuji also encountered development bottlenecks, especially in research and development. Therefore, Hsu Fuji reached an agreement with Nestlé, and Nestlé acquired Hsu Fuji. At the same time, the formula, taste and packaging of Chiobi chocolate under the Hsu Fuji brand have been fully upgraded, and it was eventually renamed Nestlé Chiobi chocolate. In addition to retaining the original classic flavor, Chiobi chocolate now also introduces richer flavors, including red bean flavor, watermelon flavor, hawthorn flavor, passion fruit yogurt flavor, etc., which enriches the taste and increases sales.

In fact, for Hsu Fu Chi, it is very sensible to form such a cooperation with Nestlé. Not only can it strengthen its domestic market position, but it can also open up the Western market and make its brand more famous.