The focus of web design is design first, technology second-website is a way for enterprises to provide information (including products and services) to users and netizens, and it is the infrastructure and information platform for enterprises to carry out e-commerce. Without a website (or just using a third-party website), there is no e-commerce. The website of an enterprise is called "network trademark" and is also an integral part of the intangible assets of the enterprise. The website is an important window to publicize and reflect the corporate image and culture on the Internet. Corporate website design is extremely important. Here are some principles that should be paid attention to in website design. First, clear the goal of establishing a website and the needs of users. Website design is an important way to show corporate image, introduce products and services, and reflect corporate development strategy. Therefore, we must be clear about the purpose of designing the website and the needs of users, so as to make a feasible design scheme. We will make a comprehensive analysis according to the needs of consumers, the market situation and the enterprise's own situation, and design and plan with "customers" as the center, rather than "art" as the center. When designing and planning, we will consider: What is the purpose of building a website? Who do you provide services and products for? What kind of products and services can enterprises provide? What are the characteristics of the purpose, consumers and audience of the website? What kind of expression (style) is suitable for enterprise products and services? Second, the overall design of the web page has a clear theme. On the basis of clear objectives, complete the idea of the website, that is, the overall design scheme. Locate the overall style and characteristics of the website and plan the organizational structure of the website. Websites should have different forms according to the different objects (institutions or people) they serve. Some websites only provide concise text information; Others use multimedia technology to provide gorgeous images, flashing lights, complicated page layouts and even download audio and video clips. A good website combines graphic expression with effective organization and communication. In order to make the theme stand out and the main points clear, we will use simple and clear language and pictures to reflect the theme of the website according to the requirements of customers; Mobilize all means to fully show the personality and interest of the website and make it unique. The basic components of a website homepage include: page title: accurately identify your website and corporate logo; E-mail address: used to receive users' queries; Contact information: such as ordinary mail address or telephone number; Copyright information: declare the copyright owner, etc. Make full use of existing information, such as customer manuals, public relations documents, technical manuals and databases. Third, the layout of the website as a visual language, web page design pays special attention to layout and layout. Although the design of home page is different from graphic design, they have many similarities. Layout design expresses harmony and beauty through the spatial combination of words and graphics. The layout design of multi-page websites requires the organic relationship between pages, especially the relationship between order and content between pages and within pages. In order to achieve the best visual performance, we will repeatedly scrutinize the rationality of the overall layout, so that visitors can have a smooth visual experience. Fourth, the role of color in web design color is one of the elements of artistic expression. In web design, our designers combine different colors to form beautiful pages according to the principles of harmony, balance and emphasis. According to the influence of color on people's psychology, use it reasonably. If your company has CIS, we will use colors according to VI. V. Unification of Form and Content of Web Design In order to organize rich meanings and diverse forms into a unified page structure, the formal language must conform to the content of the page and reflect the rich meaning of the content. Flexible use of contrast and harmony, symmetry and balance, rhythm and rhythm, blank space and other means, through the relationship between space, words, graphics to establish the overall balance, resulting in a harmonious aesthetic feeling. For example, in page design, the balance of symmetry principle sometimes makes the page look dull, but if you add some dynamic words and patterns, or use exaggerated methods to express the content, you will often get better results. As the basic elements of visual language, points, lines and surfaces are cleverly interspersed with each other, set off each other and complement each other, forming the best page effect and fully expressing the perfect design artistic conception. Six, the composition of three-dimensional space The three-dimensional space on the virtual reality network is an imaginary space, and this spatial relationship needs to be expressed by spatial factors such as dynamic and static changes and the proportional relationship of images. In a page, the visual effects produced by the overlapping of graphic positions or the change of page positions are different. The spatial hierarchy formed by the overlapping of pictures and words is not suitable for web design. According to the characteristics of existing browsers, web page design is suitable for more standardized and concise pages, although this overlapping arrangement can produce a strong sense of rhythm and space hierarchy and a strong visual effect. What is common on the web page is the spatial relationship generated by the up, down, left, right and middle positions on the page, and the spatial hierarchy generated by the dense positional relationship. These two positional relationships make the spatial level flexible, and also make people feel relaxed or urgent. Now, people are not satisfied with two-dimensional web pages written in HTML language, and the temptation of three-dimensional world has begun to attract more people. Virtual reality wants to show its charming style on the Web, so VRML language appears. VRML is an object-oriented language, similar to the HTML language used in Web hyperlinks, and also a text-based language. It can run on various platforms, but it is more for the virtual reality environment. VII. Application of Multimedia Function in Web Design One of the advantages of using network resources is multimedia function. In order to attract visitors' attention, the content of the web page can be expressed by three-dimensional animation, FLASH and so on. However, due to the limitation of network bandwidth, when using multimedia to express web content, we have to consider the transmission speed of the client. Eight. Clear structure and convenient use. If people can't understand or understand your website, how can they understand your business and services? Use some eye-catching titles or words to highlight your products and services. And even if you have the best products, if customers don't know what you are introducing and how to benefit from your website, they won't like your website, which is the failure of web design. Nine. The direction is clear. Navigation in web design uses hypertext links or picture links, so that people can move forward or backward freely on your website without letting them use browsers to move forward or backward. We use the "ALT" identifier to indicate the picture name or description on all the pictures, so that those viewers who are unwilling to automatically load the pictures can understand the meaning of the pictures. With Tenuto fast download time. Many visitors won't go to websites that need to wait for 5 minutes to download. The online waiting time of 30 seconds is the same as our usual waiting time of 10 minutes. Therefore, we suggest that you try to avoid using too many pictures and too large pictures in web design. We usually cooperate with customers to control the main page capacity within 50K, with an average of about 30K, to ensure that the waiting time of ordinary visitors' pages does not exceed 10 second. Eleven. Non-graphic content. We use dynamic "Gif" pictures appropriately when necessary. In order to reduce the animation capacity, cleverly designed Java animation can make graphics or words have a small dynamic effect. However, since most people who browse the Internet are looking for information, we still recommend that you ensure that your website will provide them with valuable content, rather than excessive decoration. Twelve. Convenient feedback and ordering procedures. It is an important factor for your success to let customers know the products or services you can provide and make them order very conveniently. If customers have a desire to buy products or services on your website, can you make them realize it as soon as possible? Is it online or offline? Thirteen, the website test and improvement test is actually to simulate the process of users asking about the website, find problems, and improve the webpage design. We usually arrange website testing with users. XIV. Content Update and Exchange After the establishment of the enterprise website, it is necessary to constantly update the content of the webpage. The constant updating of site information helps visitors to understand the development trends and online location of enterprises, and also helps enterprises to establish a good image. On the corporate website, we should seriously reply to users' e-mails, letters, telephone inquiries, faxes and other traditional contact methods, so as to answer questions. It is best to classify users' intentions, such as a general understanding of pre-sales and after-sales, and deal with them by relevant departments, so that website visitors can feel the real existence of the enterprise and generate trust from it. Be careful not to promise what you can't reach, and don't ask users to enter information or list a lot of phone numbers that you can't reply in time before you are really capable of handling the reply. If visitors are required to provide personal information voluntarily, they should publish and earnestly fulfill their personal privacy commitments. Computer art design-its main feature is to apply the most advanced computer technology to modern art design, emphasizing the high integration of technology and art, aiming at cultivating a versatile, practical and comprehensive talent such as skilled graphic assistant designers, web design specialists and three-dimensional graphic assistant designers, and finding jobs for designers or assistant designers such as advertising companies, internet companies and animation companies. At present, it is nothing new, as early as. China people regard computer art design as magic and blindly pursue the operation of computer art design technology. Some people in society even survive by operating art design software, ignoring the basic principles of design and not realizing that art and creativity are the life of design. Computer artists pay more attention to the operation of computer technology, the expression of design art and the cultivation of creative consciousness. Everyone likes it, and it is rich in certain technical content. It is what people are pursuing now, and it is also the foundation for the rapid development and update of web design.