I was very surprised when I saw the Erisehouse brand, because it said China's Etude House. At that time, I thought it was Etude House's Chinese cosmetics, but I found that the product trademark names were all imitations of Etude House. The only difference is the English name. Unfortunately, the Chinese translation is Etude House, which is also awesome! What brand is erisehouse?

What is the difference between erise house and Etude house? ! I bought an erise house but something seems wrong?

Answer: In fact, these two brands are not the same at all. Both erise house and Etude house can be translated as Etude House, so they were left out. Erise House is named Etude House, but we can see that it says is a national cosmetics brand, so it is actually a domestic product. The only difference from Etude House is that the first half of the English name is a little different. Etude House is Korea’s Etude House. No wonder Korea’s Etude House has to be renamed Etude House. The house! It is indeed easy to be confused. The products sold by Erise House are also familiar Etude House products, such as double-ended contouring and grapefruit eyeshadow palette, but the domestic ones are much cheaper. To be honest, isn't this a copycat?

Is erisehouse Korean?

No

Girls who have used Korean makeup know that the Korean beauty brand "ETUDEHOUSE" is what we often call "Etude House" is very popular in Korea. Because of its princess-like store decoration, girly product design, and affordable prices, it is very popular among Korean students. But as the products of "Etude House" gradually became popular in China, some products that looked like Etude House but were not like Etude House began to surface. It seems that because his trademark was registered by some domestic merchants first, its counter was renamed "Etude House" when it arrived in China.

This seems really confusing, so should I buy "Etude House" or "Etude House"?

Netizens may also have such doubts. I saw a baby and bought an eyeliner called "Etude House", but after receiving it...

The English name is "EriseHouse"? Shouldn't it be "ETUDEHOUSE"?

Then he asked the seller, and the other party actually said that he was a specialty store of "Etude House"! You don’t even speak English well and you actually say you’re a franchise store? ! There is also an official authorization letter!

Let's take a closer look at this authorization letter... Although I don't understand the professional content, there is no "Korea" related text on this "authorization letter". , it just shows the authorized store and a certain treasure ID. What does this mean? Has the "Etude House" owned by South Korea's "Amore" been authorized to you?

The next question was even more annoying. The store directly asked if it was confused with "Etude House"! What does it mean that "Yidi" is a brand of "Aili"? Obviously "Eidi" and "Aili" are the same brand with different names in China and South Korea! Store owner, are you sure you understand what you are talking about?

Oh, I forgot to tell you that the price of this eyeliner is 29 with free shipping, and it also comes with an Innisfree eyebrow pencil... and I opened the official website to check it out. Check it out, just an eyebrow pencil costs 45 yuan~

This store sells its own brand under the name of a foreign brand, which is a side effect.

When some consumers find themselves defending their rights, they just pretend that they have registered a trademark. But why do they imitate the products of South Korea's "Etude House" if they have a trademark? Do you have to call people by their first names?

So here I would like to remind consumers to keep their eyes open before buying. There are some products that you don’t need others to help you identify. The price is too cheap and inconsistent with the original value. You don’t know whether it is real or fake~

Is erisehouse made in China

Yes, this is a domestic brand

When everyone opens a certain store to search for Etude House, this store comes out↓

After clicking on the official website, there seems to be nothing wrong... Many of the products in the store are also very similar to the Etude House we commonly use ~ Wait a minute, something seems weird. The English name of Etude House is "Erise House"? Shouldn't it be "ETUDEHOUSE"?

That’s right, this is not Korea’s ETUDEHOUSE! ! !

Because its trademark was registered by some domestic merchants, Etude House’s counter was renamed “Etude House” in China. However, the domestic "Etude House" and South Korea's "Etude House" are very similar in terms of trademarks and products. Do you feel that you have accidentally used a routine~

Etude House and Etude House

Search for "Etude House" on Tmall, and a flagship store will appear first. Open it and look at the star products inside - double-ended contouring pens and eyebrow pencils are also available. But if you take a closer look, why is this product different from your impression?

Look at the logo in the upper left corner again. How come the English name for Etude House is ERISE HOUSE? Isn’t it ETUDE HOUSE? After searching on Baidu, I found this Why are the two logos completely different?

After delving into the story behind it, I found that the familiar "Etude House" actually corresponds to ETUDE HOUSE, and the product "101 Double-headed Stick" that everyone is familiar with and likes. "Eyebrow pencil", "single color eye shadow", etc. are all products of the ETUDE HOUSE brand. After ETUDE HOUSE officially entered China in 2013, its official Chinese name was "ETUDE HOUSE" and is now affiliated to Amorepacific Trading Co., Ltd., the largest cosmetics group in South Korea. Erise House is actually a Chinese independent brand - Erise House! So the difference between the two should be very clear.

It’s really easy to copy everything these days, and they all look the same at first glance, so many girls have been cheated when buying beauty products. In fact, as long as you study carefully and find the characteristics of the genuine product, it is easy to distinguish other imitations. When purchasing, just look for the official website of "ETUDE HOUSE" or the official flagship store of "ETUDE HOUSE" on Tmall, and you are guaranteed not to make the wrong purchase!