The overlapping G logo, one positive and one negative, is the trademark of Gucci, a global luxury brand in Italy;

Extended information

Gucci ), founded in Florence in 1921, is one of the global luxury brands, famous for its unique creativity and innovation, as well as exquisite Italian craftsmanship. Gucci is part of the Kering Group. Kering Group owns many influential boutique, sports and lifestyle brands and is a leader in the fashion and accessories industry.

In January 2015, Gucci’s new CEO Marco Bizzarri appointed Alessandro Michele as the brand’s new creative director, who will be responsible for the design of all Gucci series and global brand image .

Michel's seemingly eccentric aesthetic combines historical and contemporary features, ranging from Renaissance architecture to punk rock, to eighteenth-century tapestries and screens to Chinese paradise. A landscape like this talks about new digital technologies.

A series of distinctive and contemporary romantic clothing and accessories are undoubtedly the result of his aesthetic; while the stores present Michele's creative ideas into dreamlike and exciting works.

Brand culture

Brand logo

Gucci’s logo design is just like its products, luxurious and noble. The feeling brought to people by the golden color and design form impeccably demonstrates the temperament of the company. Although such luxury goods always scare away many people, they leave a good impression in people's hearts.

Gucci’s brand logo is holistic and harmonious. The pattern below reflects the core of the entire logo design. Good logo design can push a company to a higher angle;

And Gucci The logo shows a higher level, a level that many people want to get close to. The gorgeous design sense makes the entire Gucci corporate logo design more majestic among many brand designs, and also adds to its corporate momentum.

Reference: Gucci.Baidu Encyclopedia