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Does the trademark registration certificate required to enter the e-commerce platform refer to the trademark registration of the store or the trademark registration of the goods sold?

The trademark registration certificate required to enter the e-commerce platform usually refers to the trademark registration certificate for the goods sold.

E-commerce platforms require merchants to provide trademark registration certificates to ensure the legality and brand authenticity of the goods sold. The trademark registration certificate is the legal proof of trademark ownership. It proves that the registrant of the trademark has exclusive rights to the trademark.

When a merchant opens a store on an e-commerce platform, he or she is usually required to provide a trademark registration certificate related to the goods being sold. This means that merchants must have a legally registered trademark and be able to provide proof of trademark registration.

It should be noted that the specific requirements may vary depending on the e-commerce platform. Different e-commerce platforms may have different requirements for trademark registration certificates, including registration time, validity period, registration place, etc. Therefore, merchants should check the platform’s regulations and requirements before entering the e-commerce platform and ensure that they meet the corresponding conditions.

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