Hello, are you asking about the losses caused by the free transfer of trademarks? Losses caused by free transfer of trademarks include:
1. Loss of market value: Trademarks are one of the important assets of an enterprise and have a certain market value. If a trademark is transferred for free, the company may lose the market visibility, consumer recognition and brand value brought by the relevant trademark, resulting in a decline in commercial competitiveness.
2. Customer churn: Trademark is an important identifier of a product or service, establishing a link of trust and recognition with consumers. If a company transfers its trademark for free, it may cause original customers to lose confidence in the brand and switch to other competitors, resulting in customer loss and sales decline.
3. Risk of legal disputes: Trademarks have legally protected rights and interests. If the free transfer of a trademark involves unauthorized or breach of contract, it may lead to legal disputes and related legal liabilities and economic losses.
4. Damaged brand image: Trademark is part of the corporate brand and plays the role of representing the corporate image and values. The free transfer of trademarks may have a negative impact on the company's brand image and undermine the brand's coherence and stability.
5. Loss of business opportunities: The right to use a trademark can bring business opportunities, such as partnerships, market expansion, and product promotion. Transferring a trademark for free may result in missing these business opportunities and limit the development and growth of the enterprise.