Huzhu highland barley wine is gradually developed from "vinegar" brewed by indigenous methods and "Weiyuan shochu" brewed by combining the technology of Xinghua Village in Shanxi Province. "Weiyuan shochu" originated in the Wanli period of the Ming Dynasty more than 400 years ago. The wine smells all over the world, and the poet just left? The famous sentence "ten miles after opening the altar, tourists are drunk and the wine smells all the way".

Since then, Weiyuan Town of Huzhu County has become a famous hometown of highland barley wine. By the time the new China was founded, there were 13 shochu workshops in Weiyuan Town, among which powerful workshops such as Tianyoude, Yiyonghe, Shiyide, Wenyuhe, Yiyonghe and Yixing City were called "Eight Workshops". The "God Blessed Virtue" workshop is most famous for its magical "Weiyuan Shenjing".

1952, Qinghai provincial government integrated 8 workshops on the former site of "Tianyoude" workshop and established Huzhu highland barley winery.

In 2002, Huzhu highland barley wine Co., Ltd. began to take the road of brand development. After excavating the history and culture of Huzhu highland barley wine for more than 400 years, the product of "Tianyoude" was developed, and the excellent wine representing the noble quality of Huzhu highland barley wine was presented to the world again. "Tianyoude" was welcomed by consumers as soon as it was put on the market. At present, the brand "Tianyoude" has developed products such as "Three Stars Tianyoude", "Four Stars Tianyoude" and "Treasure Tianyoude".

In the brand planning of "Tianyoude", the brand positioning of "China highland barley wine high-end wine", the brand image of "highland barley wine master", the brand personality of "emphasizing morality and self-cultivation" and the brand proposition of "Tianyoude" were determined.