Owner, you are out! Yili changed its logo on December 20 last year. The new logo appears on TV and in street advertisements. Have you not noticed it?

The meaning of the new logo:

Three crescents: The new LOGO is surrounded by three "crescents": two different shades of green represent the far-reaching and vast grassland. ; Blue represents the bright sunshine in the clear sky that nourishes all things, implying health and vitality; white represents nutritious milk, and the red "Yili Brand" grows in the sun-drenched blue sky and green land.

Two Chinese characters: "yi" means "she" in ancient Chinese, and now it also means "you, me, she". "yi" Li means "yi". "Eli, everyone benefits." People-oriented is the starting point and foothold of Yili.

A circle: The entire LOGO uses a circle as its outline, expressing a Chinese style of harmony and balance. The smart circular design not only represents the endless "green industrial chain" advocated by Yili, but also symbolizes the "green ecosystem" in which Yili will drive the entire industrial chain towards sustainable development.

Overall, the new LOGO not only inherits and spreads grassland culture, but also develops and innovates with the times.

Inheritance of the original logo (LOGO)

Inheritance of shape: The new LOGO is surrounded by three unique crescent shapes, inheriting the crescent shape of the original LOGO.

Color inheritance: The new LOGO maintains the basic colors of “blue, green, white, and red” of the original LOGO.

Inheritance of meaning: The font and meaning of the word "Yili" are basically retained. "Yi" Li means "LI". "Eli, everyone benefits."

Addition to the original LOGO

Sunshine in the blue crescent: Compared with the original LOGO, in addition to the elements of blue sky and grassland, the new LOGO adds elements of sunshine. In the blue sky, the bright sunshine nourishes all things, representing health and vitality.

Smart circular composition: Compared with the old logo, the new logo is designed in a circle, expressing a dynamic balance, symbolizing the "green industrial chain" advocated by Yili and the A "green ecosystem" for the sustainable development of the entire industrial chain.