1. The brand background of the company, introducing its founder, founding time, objectives and mission, including its historical development and important milestones.

2. Products and services, briefly introducing the main products or services of the brand and its main competitive advantages.

3. Brand concept, introducing the core concept, brand values and unique brand cognition of the brand.

4. Brand positioning, indicating that the target market and target consumers of the brand can be liked by the target market and target consumers.

5. Brand reputation, introducing the brand's popularity and reputation in the market.