The principles of brand naming are:

(1) Legal principle. Legal means being legally protected, which is the primary prerequisite for brand naming.

(2) The principle of easy to read and easy to remember. Only when a brand name is easy to read and remember can it effectively exert its identification and communication functions. When naming your brand, be sure to be concise, unique, novel, loud, etc. Such as Hongdou, M-Zone, Shanghaojia, etc.

(3) The principle of respecting culture and transcending geographical restrictions. That is, adapting to the cultural values ??of consumers and the cultural concepts of potential markets.

(4) The principle of no ambiguity. Brand naming can make consumers think about it. Like gold and profit.

(5) Imply the principle of product characteristics. Name the product based on its characteristics, functions, form and other attributes, so that consumers can tell what kind of product it is from its name at a glance. Such as Wuliangye, Sprite, Crest, Band-Aid, Energizer, and Business Link.

(6) Principle of extensibility. A brand name that has no specific meaning and does not carry any negative effects is more suitable for future brand extension. For example, Sony (SONY), whether it is a Chinese name or an English name, has no specific connotation. Just from the name, it will not be associated with any type of product. In this way, the brand can be extended to any product field.

Confucius said: "If the name is not correct, then the words will not go smoothly; if the words are not smooth, then the things will not be accomplished"!

A good name is an integral part of a company or a product. A permanent spiritual treasure.

As long as an enterprise's name and trademark are registered, it has the exclusive right to use the name.

A good name can always evoke beautiful associations in people and inspire and encourage its owner.