On May 14th, the Beijing court announced the first-instance administrative judgment of Xiaomi Technology Co., Ltd. and China National Intellectual Property Administration, which showed that the court's ruling was to reject the plaintiff Xiaomi's claim.

Xiaomi sued China National Intellectual Property Administration because of the trademark problem of Xiaomi MIX. In October of 16, Xiaomi released the first generation of Xiaomi MIX mobile phone, which was developed by Xiaomi for customers with high-end demand. In August of 16, Meizu released Meizu MIX, not a MIX mobile phone, but a Meizu MIX watch.

Xiaomi applied to China National Intellectual Property Administration in August of 16? MIX? 9 categories (mobile phones, etc.), 35 categories (advertisements, etc.) and other categories of trademarks. The trademark application was accepted in November of the same year. However, when Meizu was making a watch, it applied for the Meizu MIX trademark, resulting in 35 categories of Xiaomi in 218. MIX? The trademark was rejected, and the reasons for rejection were: citing the trademark? Meizu MIX? And the comparison of MIX trademarks registered by Haier, all of which are included? MIX? The composition, meaning and calling of letters are similar, which is easy to confuse the public.

After being rejected, Xiaomi sued China National Intellectual Property Administration, but in November 22, Xiaomi lost the case and filed a complaint. On May 14th, 221, Xiaomi's claim was still rejected.

35 types of millet that have gone through five years? mix? The trademark registration problem ended in failure. After the trademark appeal failed, it may mean that Xiaomi's high-end flagship machine Xiaomi MIX series, including the already sold MIX flagship, can no longer use the MIX trademark, and Xiaomi's MIX4 series, which is expected to be released in 221, will not be delayed due to the loss of the trademark.

fortunately, Xiaomi's MIX trademark belongs to other categories besides 35 categories. MIX? The trademark Xiaomi has been successfully registered. Also registered? MIXBY XIAOM ! ? 、? MX2S? 、? MIX2X? 、? MIX full screen? 、? MIX 2 double shot? And other trademarks.

trademark registration has occurred frequently in recent years. In China, trademark registration follows the principle of first registration. Xiaomi initiated the registration in advance without prior registration, just like in 221? Xiaomi car? Also registered in advance by a textile company. Xiaomi company still needs to be vigilant and do a good job of trademark registration in advance.