What are the requirements for product poster design and production?

Poster design is a new profession formed with the development of the advertising industry based on the application of computer graphic design technology. The main feature of this professional technology is to use images, text, color, layout, graphics and other elements to express advertising, combined with the usage characteristics of advertising media, to use relevant design software on the computer to realize the purpose and intention of advertising. Art is a creative design activity or process.

There are many things to consider in the design of a good product promotion poster. Only by in-depth analysis of these elements can the product promotion function be better achieved. So what should you pay attention to when designing product promotion posters? The editor will give you a good introduction below.

1. The advertising slogan should be related to the corporate philosophy and product mainstream.

2. The corporate logo design should be consistent and always the most eye-catching. The corporate LOGO includes text, pictures, as well as the font tone and the size of the layout. They must be kept from the beginning to the present. No matter how the paper size of the poster changes, its proportion cannot be changed.

3. The text descriptions and price indicators of each position must be in a fixed format. The price of a product is what customers value most and is a must-see. Price markers should be carefully designed, including the frame style. Pay attention to the design of the arrows and match the frame graphics. The price point must be clear and must be clearly indicated by an arrow.

4. Don’t change the main color of the layout easily. The poster should catch the customer's eye more. Don't change the main color of the poster as you like. Of course, it is certain that each schedule should highlight the rendering according to different themes, but you can add more color palette levels to the main color. Note that each level should have a harmonious transition, mainly reflected in brightness.

5. The layout format is relatively fixed. Layout format is one of the most important features after the main color, and it is also a factor for consumers to visually distinguish various types of posters. It is better to have small text than to save text. In terms of layout design, certain laces and decorations are indispensable, but they should not be too complicated.

For designers, poster design can be said to be the most exciting thing, because posters have various forms of expression, broad themes, few restrictions, emphasis on creativity and visual language, dots, lines, surfaces, etc. Pictures and text can be used in a flexible combination, and attention is also paid to plane composition and color composition.

Poster design is a new profession formed with the development of the advertising industry based on the application of computer graphic design technology. The main feature of this professional technology is to use images, text, color, layout, graphics and other elements to express advertising, combined with the usage characteristics of advertising media, to use relevant design software on the computer to realize the purpose and intention of advertising. Art is a creative design activity or process.

There are many things to consider in the design of a good product promotion poster. Only by in-depth analysis of these elements can the product promotion function be better achieved. So what should you pay attention to when designing product promotion posters? The editor will give you a good introduction below.

1. The advertising slogan should be related to the corporate philosophy and product mainstream.

2. The corporate logo design should be consistent and always the most eye-catching. The corporate LOGO includes text, pictures, as well as the font tone and the size of the layout. They must be kept from the beginning to the present. No matter how the paper size of the poster changes, its proportion cannot be changed.

3. The text descriptions and price indicators of each position must be in a fixed format. The price of a product is what customers value most and is a must-see. Price markers should be carefully designed, including the frame style. Pay attention to the design of the arrows and match the frame graphics. The price point must be clear and must be clearly indicated by an arrow.

4. Don’t change the main color of the layout easily. The poster should catch the customer's eye more. Don't change the main color of the poster as you like. Of course, it is certain that each schedule should highlight the rendering according to different themes, but you can add more color palette levels to the main color. Note that each level should have a harmonious transition, mainly reflected in brightness.

5. The layout format is relatively fixed.

Layout format is one of the most important features after the main color, and it is also a factor for consumers to visually distinguish various types of posters. It is better to have small text than to save text. In terms of layout design, certain laces and decorations are indispensable, but they should not be too complicated.

For designers, poster design can be said to be the most exciting thing, because posters have various forms of expression, broad themes, few restrictions, emphasis on creativity and visual language, dots, lines, surfaces, etc. Pictures and text can be used in a flexible combination, and attention is also paid to plane composition and color composition.

Poster design is a new profession formed with the development of the advertising industry based on the application of computer graphic design technology. The main feature of this professional technology is to use images, text, color, layout, graphics and other elements to express advertising, combined with the usage characteristics of advertising media, to use relevant design software on the computer to realize the purpose and intention of advertising. Art is a creative design activity or process.

There are many things to consider in the design of a good product promotion poster. Only by in-depth analysis of these elements can the product promotion function be better achieved. So what should you pay attention to when designing product promotion posters? The editor will give you a good introduction below.

1. The advertising slogan should be related to the corporate philosophy and product mainstream.

2. The corporate logo design should be consistent and always the most eye-catching. The corporate LOGO includes text, pictures, as well as the font tone and the size of the layout. They must be kept from the beginning to the present. No matter how the paper size of the poster changes, its proportion cannot be changed.

3. The text descriptions and price indicators of each position must be in a fixed format. The price of a product is what customers value most and is a must-see. Price markers should be carefully designed, including frame style. Pay attention to the design of the arrows and match the frame graphics. The price point must be clear and must be clearly indicated by an arrow.

4. Don’t change the main color of the layout easily. The poster should catch the customer's eye more. Don't change the main color of the poster as you like. Of course, it is certain that each schedule should highlight the rendering according to different themes, but you can add more color palette levels to the main color. Note that each level should have a harmonious transition, mainly reflected in brightness.

5. The layout format is relatively fixed. Layout format is one of the most important features after the main color, and it is also a factor for consumers to visually distinguish various types of posters. It is better to have small text than to save text. In terms of layout design, certain laces and decorations are indispensable, but they should not be too complicated.

For designers, poster design can be said to be the most exciting thing, because posters have various forms of expression, broad themes, few restrictions, emphasis on creativity and visual language, dots, lines, surfaces, etc. Pictures and text can be used in a flexible combination, and attention is also paid to plane composition and color composition. How to write requirements for designing admissions posters

When submitting graphic design requirements, "How to write design requirements so that designers can understand them?" is a common and practical question.

Below, in response to the question of how to write design requirements, we have prepared a set of writing standards for poster design descriptions, hoping to help everyone.

01|Narrative logic of design requirements

A qualified poster design description must contain at least the following three information points.

: Why do it?

: What should be done?

: What effect should be achieved?

The above three points, in layman’s terms It means ① what is the background and needs of the poster design; ② the reference style and style of the poster, and the visual effects that the designer needs to complete; ③ the application and display scenarios after the poster design is completed, and the effects that need to be achieved.

We have selected a set of poster design templates in different styles from the Canva online design platform.

If you need to find a reference style, click "Use this template" below to download Canva-drawable poster design materials for free.

Use this template

Use this template

Use this template

[Click "Use this template" to enter CANVA to draw a Stand-up poster design process]

02|Supplementary explanation of design requirements

After completing the background description of the design requirements, next we need to add [timeliness] in the poster design description Sexuality], [Priority] and [Copyright Requirements].

We must clearly and directly list these three supplementary instructions in the design requirements to avoid any ambiguity among designers.

03|Common misunderstandings about design requirements

“Design a red and black poster”, “Design an animated poster”, “Design a good-looking poster” are so vague content description, do not appear in the design requirements.

In addition, content that has no actual guiding significance, such as "draw anything", "just design a poster", "choose a good-looking color", should not appear in the design requirements, as it will make people confused. Our content reporting seems very amateurish.

Finally, in order to give everyone a clearer understanding of how to write design requirements, we selected a set of posters, flyers and logo design materials from the Canva online design platform. What are the specific elements of poster design

1. Clear theme

2. Prominent key words (bold those that should be bold, red those that should be red)

3 , In line with reading habits

4. Stimulate the desire to click in the shortest time (you might as well try it with a thought)

5. The color should not be too eye-catching (not too flowery)

6. The number of products should not be too many

7. The amount of information should be balanced and there should be space (leaving spaces can give pictures and text room to breathe)

8. Design Banner

1. Highlight the product and its characteristics, use attractive promotional terms to appropriately weaken the company’s fame and logo

2. The more pictures the better, highlight the key points, Necessary product descriptions should not be missing

3. Reasonably arrange the content of the picture, highlight key points, and necessary product descriptions should not be missing

4. Colors should not be overly exaggerated, and strive to create a pleasant and comfortable sensory experience

Features of poster design

1. Large size

Posters posted in public places will be disturbed by the surrounding environment and various factors, so It must be displayed in front of people with a big picture and prominent images and colors. The screen sizes include full-open, facing, long three-open and extra-large screen (eight full-open).

2. Strong farsightedness

In order to leave a visual impression on people who come and go in a hurry, in addition to being large in size, the poster design must also fully reflect the principle of positioning design. Use prominent trademarks, logos, titles, graphics, or contrasting colors, or large areas of blank space, or concise visual processes to make posters and posters the visual focus. Posters can be said to have typical characteristics of advertising.

3. High artistic quality

As for posters as a whole, they include commercial posters and non-commercial posters. Among them, commercial posters are mainly expressed in the form of photography with specific artistic expression, realistic paintings or comics, leaving consumers with real and touching pictures and humorous feelings.

Rather than commercial posters, it has a wide range of content, diverse forms, and rich artistic expression. Especially for cultural and artistic posters, you can give full play to your imagination and use artistic methods according to the advertising theme. Many painters who pursue formal beauty actively devote themselves to the design of posters, and use their own painting language in the design to design posters with different styles and forms.

It should be in line with the advertising content and have connotation. Pay special attention to the rhythm of text layout. The material should use vector or high-definition pictures. Material name: Creative poster design template

Pixel size: 3561×5337, etc.

Number of pictures: 148

Material format: JPGPSD

File size: 13.29G

All are layered files and can be combined and used at will. From now on poster design Don’t ask for help!

Full visual impact can be achieved through images and colors

2. The content expressed in the poster is refined and captures the main appeal points.

3. Don’t have too much content

4. Generally, pictures should be the main part, supplemented by copywriting

5. The theme font should be eye-catching. Original publisher: MAC’s Unfallen Dusk

Project Design 3: Poster Design (Question 2) 1. Function of Posters The most basic and important function of posters is to spread information, especially commercial posters, which play the role of transmitting product information, so that consumers and producers can Manufacturers can save time and solve various demand problems in a timely manner. For enterprises, as the level of science and technology continues to improve, the inherent quality difference between products is getting smaller and smaller, and enterprises are paying more and more attention to competition in advertising. As an effective media for advertising, posters can be used Establish a good corporate image, improve product visibility, expand markets, promote sales, and facilitate competition. 2. Factors to consider in poster design 1. What is the purpose of this poster? 2. Who is the target audience? 3. How is their acceptance? 4. How about other posters for products in the same industry? 5. What is the reflection of this poster? Strategy? 6. Creative points? 7. Expression techniques? 8. How to combine with products? 3. Expression techniques of poster design 1. Show full visual impact through pictures and colors 2. The content to be expressed in the poster should be refined. The main points of appeal must be grasped 3. Use pictures as the main text as supplement, and the content should not be too much 4. The layout can be artistically processed to attract the audience 5. The theme text must be eye-catching 4. Other considerations for poster design 1. Posters for events must clearly and truly state the location, time and main content of the event. You can use some encouraging words in the article, but do not exaggerate the facts. 2. The explanatory text in the poster should be concise and clear, and the length should be short and concise. 5. Specific requirements for poster design 1. Tri-fold advertisements are in A4 format, with a size of 285mm × 210mm, and the standard size of posters is 540mm × 380mm. This design can be produced in A4 format. Considering that the amount of file data cannot be too large, the resolution is set to pixels/inch, the bleed level is 3mm, and only one side can be produced. 1. Sufficient visual impact

The use of color is particularly important in poster design and is the most important component of the poster interface style, because color can have the strongest impact on people's vision. Successful poster color design can highlight the style of the poster, strengthen the theme, attract viewers to stop and deepen their impression. The color design of Yipinweike posters should be coordinated with the theme of the poster to meet the different needs of viewers. It can be mastered from the following aspects.

2. The theme is clear

Although poster design has unlimited imagination, it cannot be unrealistic and must have a clear direction. Poster design is to convey target information and stimulate the audience. However, if the target group is not clear, it will be difficult to design a poster that fits the psychology of the target audience. Before starting to prepare the poster, you must first determine who you are designing for. Just clear the goal.

3. Leave appropriate blank space

The design goal of each poster is very clear. It needs to reach users at certain points. The vast majority of posters hope to attract Users come to do something, such as promotional posters for concerts and movies, and they all need to convert users who see the posters into consumers. Creating visual focus largely relies on reasonable white space.

4. High-quality typesetting

The typesetting design in posters actually follows the same principles as the typesetting design in other places. It is also not compatible with more than a dozen different fonts for simultaneous expression. .

However, you can use a bolder and bolder font, and use a technique that you feel is more expressive.

However, any font and layout used need to fit the requirements and tone of the current project as much as possible and convey the right mood. If you often make posters, you will find that it is a thinking and design exercise that can activate your brain.

5. Full of creativity

Creativity is to use creative thinking to observe and understand ordinary things and make them extraordinary. Look at the things around you with an eye of discovery, or explore the origin of things with a heart of discovery. In short, infinite creativity is contained in life, waiting for your discovery.

For designers, poster design is definitely an exciting thing, because posters have various forms of expression, broad themes, few restrictions, emphasis on creativity and visual language, dots, lines, surfaces, pictures It can be used flexibly in combination with text, and it also pays attention to plane composition and color composition.