Animation products: The current categories of animation products mainly include two categories, namely various animation works and various related derivative products. Animation works and animation derivatives mainly include animation-related games, clothing, toys, food, stationery, theme parks, amusement parks, daily necessities, decorations, etc., with a wide range and many product types. Its carriers include: television and movie broadcasting, book and magazine publishing, and the distribution of various VCD and DVD products, etc.

Intellectual property rights: also known as "intellectual property rights", refer to "the property rights enjoyed by the right holder over the results of his or her intellectual work", which are generally only valid for a limited period of time. Various intellectual creations such as inventions, literary and artistic works, as well as logos, names, images and designs used in commerce can be considered intellectual property rights owned by a person or organization. According to Professor Mark Lemley of Stanford Law School, widespread use of the term "intellectual property" emerged after the establishment of the World Intellectual Property Organization in 1967.

Intellectual property rights are the exclusive rights regarding the fruits of intellectual labor created by human beings in social practice. With the development of science and technology, in order to better protect the interests of property owners, the intellectual property system has emerged and is constantly being improved. Nowadays, there are more and more infringements of intellectual property rights such as patent rights, copyrights, and trademark rights. The modern patent system came into being in the first half of the 17th century; a hundred years later, the "patent specification" system came into being; and more than a hundred years later, starting from the needs of the courts in handling infringement disputes, the "claims" system came into being. "system. In the 21st century, intellectual property rights are closely related to human life. Intellectual property rights are everywhere. We can see its important role in business competition.

Invention patents, trademarks and industrial designs constitute industrial property rights. Industrial property rights include patents, trademarks, service marks, manufacturer names, names of origin, suppression of unfair competition, new plant variety rights and exclusive rights to integrated circuit layout designs, etc.

Basic forms of rights protection for animation products:

1. Four basic links in the animation industry chain: comics (books, newspapers and periodicals) --- animation (movies, television, audio-visual products )---Stage drama (role playing)---Development of online animation, games, toys and other peripheral products.

2. Animation products mainly include the following forms of rights in my country’s current intellectual property legal system: (1) In terms of copyright protection, animation images, plots, episodes, software programs and their documents in animation products, etc. It must be original and can be copied in some tangible form, which complies with the constitutive requirements of a "work" in my country's Copyright Law. Therefore, animation products integrate various forms of works such as art, music, graphics, photography, computer software, and models. The creator obtains the copyright from the date the work is completed, and does not need to perform necessary administrative licensing or filing procedures. ⑵ In terms of trademark protection, based on typical animation images or graphics, after applying for animation works as trademarks, rights will cross, and the identification function and active protection function of animation will be greatly enhanced. Guangdong Aiwei Company preceded the broadcast of the cartoon "Detective Whiskey Cat" and applied to register cartoon image trademarks such as "Whiskey Cat", "Ai Ai Rabbit" and "Naughty Dou". Since the trademark authorization procedure has already carried out a preliminary examination of its novelty, it is relatively easy to judge the infringement of goods of the same category in the absence of obvious contrary evidence. Therefore, it is relatively powerful to seek administrative or judicial means to protect trademark rights. ⑶In terms of design patent protection, in order to prevent unscrupulous businesses from infringing on animation derivative products, some animation companies apply for design patents for their animation works. Animation derivatives are of high value and low cost, and piracy is the most rampant, so protection must be strengthened. After the design patent right is granted, no unit or individual may manufacture, sell, or import the design patented products for the purpose of production and business without the permission of the right holder. The examination requirements for design patents are relatively low. They only need to comply with the principle of novelty and do not require substantive examination. Therefore, they are easy to obtain authorization and enjoy greater protection. ⑷ Protection against unfair competition law, computer software protection regulations, information network communication rights regulations, etc.

⑸In terms of comprehensive protection, some animation works can be protected by copyright, trademark, and design. After animation is digitized and spread on the Internet, it can be protected according to the Internet Communication Rights Regulations; for methods and proprietary technologies in animation derivative products, if there is no intention to apply for a patent or before applying for a patent, it can be protected in the form of trade secrets.