First-line brand. dl Shilairun Watch was officially established in Jieyang City on July 13, 2011. The brand focuses on quartz watch products for men and women, sports models, and business models. It is very popular among young people. As of June 2023, the number of registered members has reached 70 million, it belongs to a first-tier brand. dl is a company specializing in the design, production, and sales of jewelry and watches. It has a top design team in the fashion industry, who come from Italy, France, and South Korea.