Can you please introduce the brand "Edifier" to me in detail?

Everything stems from the persistent pursuit of perfect sound quality. From the beginning of the designer's writing, every Edifier work is like a living life, with beautiful rhythms and the soul of music, making the world more beautiful. We believe that every piece of Edifier's work is not only to satisfy the auditory experience, but also for your trust, pleasure and taste. We believe that audio is not just a product, but also a spirit and a belief. It is this spirit and belief that nourishes Ramblers' vigorous growth; it is also this spirit and belief that gives Ramblers higher pursuits and dreams. This is the philosophy of Edifier people.

Edifier was founded in Beijing in 1996. It has focused on the research, development and product application of audio technology for many years. It has now developed into a company with professional multimedia audio and home audio as its core products, and exquisite electroacoustic products. It is a high-tech enterprise and industry-leading brand that is well-known for its technology, well-known brands, refined management, sophisticated manufacturing processes and product quality.

As the core enterprise of Edifier, Edifier Co., Ltd. currently has four wholly-owned subsidiaries (Beijing Edifier Technology Co., Ltd., Beijing

Edifier Technology Co., Ltd., Dongguan Edifier Technology Co., Ltd., overseas Edfa International Co., Ltd.) and a holding company (Canadian Edfa Enterprises), with three production bases in Shenzhen, Dongguan and Beijing, with nearly 3,000 employees and an annual output of nearly 800 multimedia speakers Thousands of sets. The company has a professional team ranging from product creativity to industrial design, product research and development, large-scale production, and independent marketing. Its two brands, "Edifier" and "Xemal", cover multimedia and home audio, car audio, and headphones. There are more than 20 product series and hundreds of models in three major categories.

The company's own brand "Edifier" has a high reputation and good reputation in the industry. In 2009, it was recognized as a "China Famous Trademark". With its honest and steady corporate style, Edifier has repeatedly won titles such as "Beijing Famous Trademark", "Beijing Famous Brand Product", "Trustworthy Enterprise", and "Excellent New Technology Enterprise". Based on Edifier's strong R&D and design capabilities for new products and new technologies, comprehensive and excellent manufacturing capabilities and precise product positioning, "Edifier" has become synonymous with high-quality multimedia speakers and home speakers.

Edifier began to expand overseas markets in 1997 and went global as a Chinese independent brand. Today, the "Edifier" and "Edifier" trademarks have been registered as international trademarks in more than 80 countries and regions, including Germany, the United Kingdom, France, Italy, the United States, Canada, Japan, Australia, Russia, and Mexico. The company has established product R&D and sales teams from different countries and built a marketing network to successfully sell products around the world. Product sales have ranked among the top in the same industry in the world; many "Edifier" products have also won the "Red Dot Design Award" many times. Red Dot Design Awards, iF Design Award, CES Design and Engineering Award, JIDPO Good Design Award) and many other international honors, winning pride for Chinese brands.

As the company develops, Edifier never forgets to repay the society: In 2006, Edifier took the lead in advocating and fully implementing the green and environmentally friendly RoHs standard in the industry; it established a special scholarship at Beijing Institute of Technology; in 2008, after the Sichuan earthquake, The company immediately organized donations for disaster relief; in 2007, it began to jointly establish the "Angel Echo Walker Fund" with the Red Cross Foundation of China to help poor deaf children. Through various public welfare activities, Edifier earnestly fulfills its corporate social responsibility with a grateful heart.

Adhering to the product concept of "pursuing perfect sound quality" and adhering to the corporate values ??of "integrity, focus, creation, and passion", all Edifier people are working towards the goal of "building Edifier into a world-renowned audio brand" And make unremitting efforts and keep moving forward.

Company purpose:

Provide exquisite audio products and services, build a sophisticated, strong and long-lasting enterprise, and improve the quality of life of employees.

Become a world-famous audio brand.

Company values:

Integrity, focus, creativity, passion

Company employment policy: Build an elite team and reflect employee value

Certification

ISO9001

SGS certification China Quality Certification Center

CCC product certification United States UL

Safety certification

Europe ***Tongti

General Certification

Honor

Beijing Famous Brand Products Beijing Famous Trademark Trustworthy Enterprise Outstanding New Technology Enterprise

Ai De Honors of the company over the years

In 2009, "Computer News" ranked the first brand in market share

In 2009, "Computer News" consumers preferred brand

2009 Dot Design Award

2002 NetEase Netizen’s Preferred Brand Award

2002 Computer World’s Preferred Brand

2002 China Computer News’ Preferred Brand

2002 Tianji.com Users' Preferred Brand Award

2001 Computer Application Digest Readers' Preferred Brand

......

Company Mission

Provide superb We provide audio products and services to build a sophisticated, strong and long-lasting enterprise and improve the quality of life of our employees.

Company Vision

Become a world-famous audio brand.

Product brand connotation

Edifier: outstanding cost performance, high reliability, good sound and durability.

XEMAL: Simple, better sound effect and cost-effectiveness.

High-end brand: avant-garde design, exquisite and noble.

Company values

Integrity, focus, creativity, passion

Company employment policy

Build an elite team and reflect the value of employees.

2010 CES Exhibition Venue

In South Hall 1, Edifier's booth emits a soft, pure white light, which is very different from the image of Edifier in domestic computer mall stores. Edifier exhibited a small number of products, mainly new products, including the M500, which won CES design and engineering innovation. Before leaving China, Edifier's marketing department said that the main purpose of the CES exhibition for Edifier is to enhance its image. At least judging from the layout of the booth, this goal has been achieved.

A bowl of signature fried rice in Las Vegas’ Chinatown costs about US$9. The portion is sufficient, but it costs 60 yuan converted into RMB, which is not cheap for Chinese people. This gap is exactly the same as the GDP gap between China and the United States. Services in the United States are so expensive.

So Edifier has entered the European and American markets priced in US dollars, and the profits of single products will naturally be huge. However, this requires a prerequisite, that is, the product must conform to European and American consumption habits. Edifier's product display uses many Apple products,

including iPhone and iPod. To put it simply, since it is to enhance the image, at least these products should look like a family when put together. Edifier did not arrange its booth like a counter, nor did it offer a full range of products in one pot. This is the image Edifier hopes to display at CES.

To put it simply, when you see the Edifier at CES, it is difficult to find the shadow of the Edifier in Computer City. Of course, there are still many Chinese companies participating in the exhibition, and many of them are leading in display costs. But just like Hisense CEO’s keynote speech at CES, China’s role at CES is also undergoing subtle changes.

The main product is the award-winning iF500

Only when you know how to leave blank space can you talk about painting. There are very few products on the Edifier exhibition site, and several products are scattered throughout the entire booth environment with a white tone, creating an effect of tranquility amidst the hustle and bustle. The layout of Edifier's booth is not so much the ingenuity of the design as it is the confidence and grace that Edifier has gained from participating in the CES exhibition for many years.

The colorful sound arrangement is eye-catching on the screen wall

The CES exhibition is definitely not cheap, and Las Vegas is a famous gold-selling den. The number of products and the area of ??the exhibition hall displayed by Edifier can almost be said to be extravagant and wasteful, but there is no sense of "wealth and wealth" at all. The graceful atmosphere deliberately created is like jumping waves in soothing tunes, and there is no lack of movement in the tranquility.

Rambler's booth has no performances and no flashy prizes, so there are no crowds and noise, which just gives visitors a quiet and peaceful opportunity to communicate. Stopping does not mean success. Using CES as a window to the world to collect product feedback is the purpose.

Movie "The Walker"

Title: The Walker

English name: The Walker

Director: Paul Scheider

Starring: Lauren Balkow, Kristen Scott Thomas, Willem Dafoe, Woody Harrelson, Ned Beatty

Type: Drama

Released: November 13, 2007

Region: United States and United Kingdom Dialogue: English

Color: Color

Plot introduction:

Contemporary drama takes place in Washington, D.C., where officials, wives, and companions of the Capitol will be involved in a murder case; here, loyalty, wisdom, betrayal, and hypocrisy are staged one by one...

Cast:

Lauren Balkow....Natalie Van Miter

Kristin Scott Thomas....Lynn Lockner

Willem Dafoe....Senator Larry Lockner

Woody Harrelson....Carter Page III

Ned Beatty.... Jack Delorean

Moritz Bleibtreu .... Emek Yoglu

Mary Beth Hurt.... Chrissie Morgan

Lily Tomlin.. .. Abigail Delorean

Kelvin Cook .... Policeman

Lynn Jane Foreman .... Nosy Neighbor

Geff Francis .... Detective Dixon