Xiaokang will answer for you:

For trademark applications that contain the same or similar words as the name of our country, the applicant and the applied trademark must meet the following four conditions at the same time, and it can be initially Approval:

1. The applicant’s subject qualifications shall be established with the approval of the State Council or its authorized authority. The applicant's name shall be registered by the name registration management authority in accordance with the law.

2. The applied for trademark shall be consistent with the applicant’s enterprise name or the abbreviation of the name, and the abbreviation shall be approved by the State Council or its authorized authority.

3. There is a close correspondence between the trademark being applied for and the applicant.

4. The scope of goods or services specified for the trademark application should be consistent with the approved business scope.

It can be seen that if the trademark you apply for does not meet the above regulations, the registration cannot be approved in any case. Even if the trademark you apply for meets the above regulations, since there is basically no communication with the official during the trademark registration stage, The Trademark Office will directly reject it, and you need to seek the right to submit a rejection review to the Trademark Review and Adjudication Board.

What needs to be reminded here is that it is not just "China", but also the full name, abbreviation, English, pinyin, national flag, national emblem, military flag, military emblem that are the same or similar to our country, as well as the same as the central state organs If the name, logo, the name of a specific location or the name of a landmark building, or the same graphics, it is not allowed to be registered as a trademark and will be rejected by the Trademark Office.

Similarly, signs that are identical or similar to the names, flags, national emblems of foreign countries, the names, flags, emblems of intergovernmental international organizations, etc., shall not be registered as trademarks. However, if they have been registered by the country The government or intergovernmental international organization agrees, except for those that have been approved and registered in the country.

The review of trademarks whose first word is "国" shall be strictly based on the following standards:

1. Apply for a "national trademark designated product name" as a trademark, or the trademark If the product name contains a "national trademark designated product name", it will be rejected on the grounds that it "constitutes exaggerated publicity and is deceptive", "lacks distinctive features" and "has adverse effects".

2. Applications for trademarks with the prefix "国" but not the combination of "national trademark designated product name" should be treated differently. Any use on designated goods that directly expresses the quality characteristics of the goods or is deceptive, or even undermines the market order of fair competition, or is likely to have a negative political impact, shall be rejected.

In general, the review standards for trademarks containing the prefix "国" are also very strict, especially for trademarks with "national trademark designated product names", the possibility of approval for registration is almost zero. The “National Liquor Moutai” trademark, which has attracted much attention in the industry, finally passed the preliminary review of the Trademark Office after 12 years. However, during the preliminary announcement period, more than 30 companies and individuals filed objection applications. After the review, the Trademark Office considered that: The word "national liquor" in the opposed trademark "National Liquor Moutai" carries the evaluative meaning of "domestic best liquor" and "national-level liquor". If it is used permanently and exclusively by the opponent, it will easily be unfair to the opponent. Market competition order has a negative impact. Therefore, the application for registration of the opposed trademark violates the provisions of Article 10, Paragraph 1, Item (8) of the Trademark Law, "having other adverse effects". Therefore, the Trademark Office decided that the trademark "National Liquor Moutai" should not be registered. It is reported that the case is currently in the review stage of non-registration, but its prospects are still not optimistic. The big brother in the liquor industry is still like this. If the trademark you plan to apply for is similar to the above situation, don’t try again.

Similarly, the names of administrative divisions at the county level are not allowed to be registered as trademarks. If it is used as an indication of the place of origin, it is recommended that you use it in a reasonable and descriptive manner as the place of origin in actual use.

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