Introduction: A person's success does not depend on what he has in the past, but on his ability to stand in the same place for a long time. And on the road to success, it is easy to fall into the abyss if you are not careful.

Speaking of Tao Jianxing, the godfather of Chinese air conditioning, I believe many people still have a deep understanding of his legendary history. To be honest, for Tao Jianxing, his success is obvious to everyone. It was his glorious era, but due to his own selectivity and strategic development, there were some small regrets, so his glory fell to the bottom. The road to success has gone through too many ups and downs.

Tao Jianxing actually has a big advantage over this person, that is, he has strong technical support for him as a technician. Therefore, at that time, he was ordered to manage a small state-owned factory that was on the verge of bankruptcy, which was the Taizhou Air Conditioning Equipment Factory, the predecessor of the Chunlan brand. This small state-owned factory was not particularly outstanding in scale in terms of air-conditioning equipment at that time. However, this small factory produced many diversified products, but the market share of these products was very low, so it did not highlight the specific goals of this small factory. sex.

Faced with this situation, Tao Jianxing also decisively came up with his own opinions: develop products in a targeted manner according to market needs and eliminate redundant products. Judging from this move, it is not difficult to see that Tao Jianxin's leadership and decision-making abilities are still very strong. Therefore, under his leadership, the small factory gradually developed cabinet air conditioners suitable for home use. In less than a year, it occupied 90% of the market share and almost monopolized all domestic markets.

In the following three years, Tao Jianxing also officially named the small state-owned factory Chunlan Refrigeration Equipment Co., Ltd. With the increase in market share, Chunlan Company, led by Tao Jianxing, has also made a qualitative leap and change. All the way to the top of success, so the title of "Godfather of Air Conditioning" is well-deserved. The huge ambition caused tens of billions of assets to evaporate.

Perhaps for Tao Jianxing at this time, Chunlan Equipment Company, which he founded with his extraordinary leadership and decision-making abilities, has gradually increased its market share. As an entrepreneur, it is certainly not enough. Will be satisfied with the status quo. So at this time, she gradually diversified into not just producing air conditioners, so after her A-share listing, she couldn't wait to get involved in the automobile, motorcycle, and truck industries. It is precisely the development of these side businesses that leads to the depression of the main business.

At that time, perhaps the most noteworthy brands for trucks in people’s minds were “Dongfeng” and “Jiefang”. These two major truck brands were also second to none at the time, so Tao Jianxin's decision-making in choosing to enter the truck industry doomed its decline. Therefore, with the depression of its own industry and the diversification of side businesses, its investment has not received a good return.

According to news at the time, Tao Jianxing also invested tens of billions in assets when producing trucks. However, as the situation in the truck industry suddenly changed, heavy-duty trucks were increasingly demanded by the market. Therefore, Chunlan Equipment Company did not have heavy-duty truck technology in its team and did not have corresponding external technical support. Therefore, Chunlan Trucks he established gradually lost its reputation. Advantages. So in 2008, Chunlan Group sold its trucks to XCMG Technology. From then on, Chunlan Company's diversification path ended here.

So many people may feel that Tao Jianxin’s Chunlan Company suffered a great bottleneck due to a conflict with his own blind confidence in choosing the direction of the market, which was originally a good move. Therefore, for For a company that develops air conditioning as its main business, it should further develop and improve this product, so it should not develop other fields at this time.

So under this situation, Gree Group seems to be diversifying and developing. Many people think that Dong Mingzhu will make the same mistake again? How to say it? Personally, I feel that Gree Group will not follow the Chunlan formula’s path. Gree Group has not completely given up on its main business.

Judging from the development direction of Gree Group in recent years, although it has been involved in other fields, from a fundamental point of view, Dong Mingzhu has not given up on the main business direction of Gree air conditioning. Instead, it provides corresponding subsidies in other fields while technology research and development. From this point of view, the two actually complement each other.

And for Gree air conditioners, they are not only suitable for home use, but also for commercial use. Therefore, in this case, the development strategy of Gree Group is much better than that of Chunlan Group. Although Gree has encountered many obstacles on its development path in other fields, fortunately, it has not caused a major crisis to Gree's essence.

So for the two major air-conditioning brands Chunlan Company and Gree Group. There is nothing wrong with developing a diversified path. The key is to be targeted and prominent, rather than investing too much money in other industries and thus sacrificing your main business. Such behavior is actually putting the cart before the horse. .

At the same time, while developing other industries, corresponding market research work must also be done. This does not mean that everyone is suitable for other industries. So the development of diversification does not depend on a person's assets, but on whether the team you lead is suitable for this industry? . Instead of blindly focusing on the proportion of other industries. This is the direction that policymakers should consider.

Conclusion:

Of course, whether it is Tao Jianxing or Dong Mingzhu, these two well-known entrepreneurs, their success and glorious moments are admired by many people. Although for decision-makers, sometimes there will be differences of opinion and blind self-confidence, these are also reasonable things. No matter what the outcome is, it is best as long as you can reasonably control it.