Current location - Trademark Inquiry Complete Network - Trademark registration - What is non-mainstream?
What is non-mainstream?

: "Non-mainstream phenomenon" refers to clothing that is individual, flamboyant, and alternative. We do not blindly follow the current public trends and pay attention to clothing that suits our own temperament. And it continues to spread in the pursuit of individuality, and the social phenomena derived from it

The fashion of "non-mainstream phenomenon" means that it is not the most popular thing... that is, it is relatively advanced or lagging.

[Edit this paragraph] Non-mainstream was born in the 1980s and 1990s

Non-mainstream, some call it a cultural phenomenon, others call it a counter-cultural phenomenon or think that it cannot be connected with culture together.

Most of those who like non-mainstream are boys and girls born in the 1980s and 1990s. Due to various differences dominated by age (including ways of thinking, knowledge structures, communication platforms, etc.), "FZL" can rarely be contacted and understood by speakers in traditional media. Therefore, traditional media usually adopt a mild and wait-and-see attitude towards "FZL", but at the same time, their reports often quote the opinions of teachers, parents and experts at large, and compare it with Martian literature, exam-oriented education, adolescent psychological problems, and inappropriate sexual behaviors such as puppy love. Connected. Although these connections are overly serious and are sometimes considered biased and forced, the "FZL crowd" themselves pay little attention to them and rarely express any public opposition.

Some people on the Internet once fiercely accused "FZL" of corrupting the public morals and derogated it as "fat lard" through homophonic pronunciation. These accusations are often ignored by the "FZL crowd", and the few defenders are not active. Because the accusers came from an unclear camp and the "FZL" had a negative attitude, it did not trigger a large-scale debate.

Generally speaking, fashionistas take a disdainful attitude towards "FZL" and regard them as representatives of low taste; some people think that the "FZL" people are the product of a mixture of poverty and vanity. Paradoxically enough, "FZL" considers himself a trendsetter. But it is undeniable that the boundaries between the two are gradually fading.

Nowadays, most of those who like non-mainstream music are those who were born in the 1980s and 1990s. They are all about the same age. It can be said that non-mainstream people were born in the 80s and 90s!

The embarrassing current situation of non-mainstream

The original meaning of non-mainstream is a representative term for a petty bourgeoisie and a niche circle, but it has been seriously vulgarized in China. The so-called non-mainstream now is no longer non-mainstream in the true sense, but a superficial social phenomenon arising in a special era.

Almost all the non-mainstream content and related websites searched on the Internet are nothing more than stolen photos from some 163 and sohu photo albums, trendy websites or some well-known blogs, pirated fashion brand clothing, and stolen excellent products. The designer's work is then labeled with the maliciously hyped keyword "non-mainstream", or it is a Google Picasa advertisement. Google has stated that it is just a photo management tool, and then it is maliciously hyped by those "non-mainstream" webmasters in order to make money. After collecting the advertising fees, we promoted it to a certain extent to induce and deceive those members to come and download. Google never expected that after spending so much money, its brand would be ruined by these unqualified webmasters in China. Today's "non-mainstream" even those who are truly anti-traditional and fringe are disgusted, and even some fashionable people sneer at it. A representative word of a very bourgeois and niche circle has been so hyped.

Non-mainstream in China has become a tool for a certain group of people to escape reality and find spiritual solace.

Non-mainstream has also lost its original profound connotation and significance. In China, thousands of young people are stuck in those obscure and decadent texts. In the confusion of young people, being non-mainstream becomes an excuse for them to evade social responsibilities and self-responsibility. In other words, they are a decadent mess. However, in real life, there is really no one or thing that can make them so decadent.

The profound concepts embodied in the non-mainstream are also misinterpreted as decadence, sadness, pain and other words that are very popular among the younger generation today.

As this netizen said, even those who are truly anti-traditional and fringe are disgusted.

Reference materials: /view/11222.html?wtp=tt