Xizhilang is the first brand in the field of jelly food in China. This is an old brand. Since the establishment of 1993, it has developed into a large-scale enterprise with turnover exceeding 10 billion yuan. Is currently the world's largest professional production and sales enterprise of jelly, pudding, seaweed and other snack foods.
Xizhilang products are deeply loved by consumers and awarded the title of "China Famous Brand Product" by the General Administration of Quality and Technical Supervision and Inspection. The company trademark "Xizhilang" was awarded "China Famous Trademark".
Extended data:
Xizhilang, founded in1993,400,000, entered the jelly industry. With its professional jelly pudding corporate image and fierce advertising, it has become an industry leader. From 1998, Xizhilang gradually monopolized the market. At its peak, Xizhilang once occupied 70% market share.
By the end of 20 13, its production scale and sales volume have jumped to the top in the world, with annual sales reaching more than 6.8 billion yuan. It owns well-known brands in jelly pudding industry, such as Hi Lang, Crystal Love, CICI, Meinengduo and Meinian. The leading products of Guangdong Xizhilang Group Co., Ltd. are jelly and pudding snack food with seaweed extract as the main raw material.
This is a semi-solid colloidal food, which can improve gastrointestinal function and be beneficial to health if eaten regularly. Since the company's products came out, because of its sweetness, excellent packaging and rich varieties, effective marketing strategy and a lot of advertising investment.
The products of various brands have been deeply loved by consumers and praised by sales customers, and the market share of products has increased year by year. The brand image of "Xizhilang" is smart, healthy and progressive, which is well-known and deeply rooted in people's hearts.
References:
Baidu Encyclopedia-Xizhilang