Hrbek, the founder of ALPINE PRO, was born in Prague, a city in central Europe north of the Alps. Like most European families, his parents took Hrbek to play outdoor sports with him since he was a child. Under the guidance of his parents, Hrbek began learning to ride a bicycle at the age of three, skiing at the age of five, and began climbing mountains about 2,000 meters above sea level at the age of eight. Climbing the Alps is his favorite outdoor sport.
Named the brand after the Alps "ALPINE", synonymous with local outdoor sports, Hrbek's ideal is to promote this family outdoor sports culture loved by Europeans to the world, and provide more families with excellent performance and fashionable styles. Trendy outdoor equipment allows more families to experience the fun of outdoor sports.
“The farther we travel, the closer we feel (Near, Far, Together)”, Hrbek believes that this is the best interpretation and expectation for the brand.
The family outdoor experience as a child brought Hrbek endless joy, willpower and artistic influence. In the early 1990s, when he was in college, Hrbek began to design ski suits with a paintbrush and asked factories to process and produce them. Unexpectedly, his classmates liked the work of this amateur fashion designer very much and rushed to buy his clothes. Hrbek founded The brand has established great confidence. Having tasted the benefits, Hrbek and his best classmate Fedos began to conceive of providing functional, fashionable and trendy outdoor equipment for more families who love outdoor sports.
In 1996, with the joint efforts of Hrbek and his best classmate Fedos, ALPINE PRO, a fashionable family outdoor sports brand for Alpine outdoor sports enthusiasts, was established in Prague. The product line covers outdoor clothing, ski clothing, shoes, backpacks, accessories, etc., and is equipped with a wide range of adult and children's models in all product lines, making it a one-stop purchasing base for outdoor clothing for the whole family.
This young brand relies on its trendy, creative, everyday wearable design style, more than a dozen independently developed outdoor functional patented technologies, a cooperative network with high-quality functional material suppliers, and reasonable cost performance. Unique market positioning has been favored and sought after by consumers. In less than twenty years, ALPINE PRO has successfully opened more than 300 brand stores in 28 countries in Europe, and has become the official sponsor of the Czech and Slovak Olympic national teams.