On January 3, the production workshop of the Alar Golden Sand Reclamation Agricultural Development Company of the 13th Regiment, 20 kilometers away from the city of Alar, was busy. After a series of processes of shelling and sorting by machine, , rice with the color of mutton-fat jade fell into the bag one after another. The reporter grabbed a handful and the smell of popcorn hit his face and filled his heart.
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?“This is the high-quality hybrid rice we developed in cooperation with the Yunnan Shengnong Rice Research Institute founded by Professor Jiang Zhinong, a famous Chinese rice breeding expert. It is a non-GMO, high-quality Japonica rice, which combines good taste and appearance, has beautiful grain shape, rich aroma and very unique taste. There is no similar product on the market at present. We use Taheshaken as our brand and have suet seed rice, jade beads and suet. There are several high-quality varieties such as seed rice and jade buds,” Yang Jun said.
Getting to know suet rice and determined to grow the best rice in China
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? Talking about the story of suet rice, Yang Jun, who is not good at talking, His eyes sparkled and he spoke softly. He studied microbial fermentation and was once the chief brewer of the original Xinjiang Brewery. Later, he set up his own company to engage in animal nutrition research and international product agency, and the business was good. By chance, he ate mutton-fat seed rice, also known as "Shengnong No. 4" rice, and found it very delicious. Then he met Professor Jiang Zhinong, a famous rice breeding expert who developed this product and director of the Yunnan Shengnong Rice Research Institute. .
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?But because "Shengnong No. 4" rice had not yet been planted on a large scale at that time, the yield was very small and the product could not be supplied for a long time, so Yang Jun decided to grow his own 3- The idea of ????5 acres for yourself and friends to eat. Alar of the First Division also had a small area of ??rice cultivation. With the mentality of giving it a try, he contracted a piece of land from the 13th Regiment of the First Division in his hometown and began a fearless trial planting.
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?At the beginning, he knew nothing about rice. The production technical cadres of the regiment, the company leaders, and the employees were all the ones he consulted. An annual sales The CEO of a company with an income of more than 100 million just looks at the seedlings in the fields during the day and lives in the company's low courtyard at night. He keeps calling friends from all over the world to inquire about land improvement, variety purification, field management, and various fertility issues. Knowledge on key technical points, product harvesting and storage, rice processing, logistics information, etc. Especially after tasting the fragrant, soft, and shiny bowl of rice grown by himself in the first year, he became more determined to grow the best rice in China. At the same time, a larger career blueprint gradually formed in my mind.
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? Cooperate with the research institute to promote "good seeds", "good fields", "good methods" and "good products"
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?In 2016, he increased the planting area to 365 acres, established the Alar Golden Sand Reclamation Agricultural Development Company, and reached a strategic cooperation with the Yunnan Shengnong Rice Crop Research Institute, where Jiang Zhinong is the director, and each holds 20% of the shares. You can use the varieties developed by the research institute free of charge and buy out the intellectual property rights of large-scale planting varieties to ensure stable quality and unique products.
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?With the support of the research institute, Yang Jun is confident. At this time, Yang Jun used the thinking of an entrepreneur, using the scientific concepts he had engaged in microbiology and animal nutrition research for many years, coupled with his many years of business awareness, to seriously focus on international and domestic rice production and processing, marketing, variety categories, Systematically study industry knowledge information such as industry characteristics and consumer needs.
Repositioning the development path of industrialization, taking advantage of the special climatic advantages of the Tarim Basin, starting from land improvement, introducing domestic high-end and high-quality rice planting technology systems, leveraging the safety regulations of the EU SGS high-standard food testing and certification, and adhering to "good seeds, good fields, good methods" The production concept of "good product" is to abandon the original practice of using pesticides and fertilizers to ensure yields, and provide safe, high-quality, and unique rice to the market and consumers.
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?This year, it is the rice heading and flowering season, and more and more leaders and experts are coming to the fields to see the mellow rice fragrance that has disappeared for decades. , attracting more people to watch and indulge in the fields, arousing people's nostalgia. Yang Jun himself fell in love with this feeling even more. He gradually reduced his investment in the original industry and gradually transferred the funds and original accumulation to the expansion of the scale of the rice planting base and the construction of marketing channels.
In 4 years, from the initial 100 acres to 6,000 acres of rice planting in 2019, he invested all his own funds. Based on the success of planting Shengnong No. 4 rice, he also tried planting it. Successfully launched 4 new varieties of Shengnong series. Since then, Yang Jun and his team have been busy. From scientific research institutes to distribution channels, from the north and south of the Tianshan Mountains to both sides of the Yangtze River, their busy figures and confident smiles can be seen everywhere.
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?Build a "Jingdong Farm" demonstration project to achieve "transparent" safety of agricultural products
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?In 2019, Alar Golden Shaken Agricultural Development Company has ushered in great development, winning the first prize of the 5th XPCC Innovation and Entrepreneurship Competition (First Division Division) and the 1st First Division Innovation and Entrepreneurship Competition, and moved into the Alar National Modern Agricultural Industrial Park. At the same time, relying on its unique geographical resource advantages, production and planting technology, warehousing and processing capabilities, and branding capabilities, it has become a farm partner of JD.com, reached cooperation on characteristic agricultural projects, promoted agricultural transformation and upgrading, and driven farmers to become rich.
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?The project is a 16,000-acre plot of land owned by the Sand Reclamation Company. It will be intelligently upgraded in three phases in accordance with the "Jingdong Farm" standard. The first phase of 1,000 acres will be constructed in 2019 Completed, the second phase of 5,000 acres will be completed in 2020, and the third phase of 10,000 acres will be completed in 2021, creating a "Jingdong Farm" demonstration project to export high-quality agricultural products.
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Yang Jun said that by cooperating with JD Farm, the company’s production concepts of “good seeds”, “good land”, “good methods” and “good products” can be more consistently applied. This project builds a full-process visual traceability and control system. Consumers can accurately understand the entire process of agricultural products from production, processing, logistics, warehousing, and sales by scanning the QR code, achieving "transparency" of agricultural products and making their choices safe. Achieve full traceability information management "from farmland to table". He said that this project will also plant nearly 10,000 acres of suet seed rice in Yutian area of ??Xinjiang.
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? Qi Zhen, deputy secretary of the Party Working Committee and deputy director of the Management Committee of the Alar City Agricultural Science and Technology Park of the First Division of the Xinjiang Corps, said that the park has allocated 3,000 acres of land for construction The high-quality rice demonstration base aims to develop projects led by science and technology and supported by industry, and then rely on this project to embed the concept of tourism to create a Daoxiang town that integrates primary, secondary and tertiary industries, driving farmers to increase their income and become rich. The connotation of rural revitalization. Currently, 12 landscape nodes in Daoxiang Town are being initially planned.