2023 is destined to be an extraordinary year for the automobile market. The track is too saturated, and car companies are struggling to move forward, but this road is not so easy after all.

Price reduction, price protection, subsidies ... car companies are full of tricks and try their best to win opportunities. BYD, which occupies the top spot in the domestic new energy vehicle market, has turned its attention to the reform of enterprise organizational structure.

Insiders said that all brands under BYD will set up brand research institutes, including Dynasty Research Institute, Ocean Research Institute and Tengshi Research Institute. Except R&D will stay in the General Hospital, all brand projects, operations and products will go to the Brand Research Institute independently.

A good organizational structure can provide important support for the internal construction of enterprises. This is not only the superstructure of an enterprise, but also the strategic layout. Obviously, BYD wants to rely on its own strategic layout to fight a beautiful battle in the new energy market.

BYD's organizational adjustment began as early as the beginning of the year. At present, key positions in various brand research institutes have been put in place. Among them, the presidents of research institutes such as Dynasty and Ocean are basically the directors of their respective large models, and the president of Tengshi Automobile is Wang Fengyi, the former CEO of Tengshi Automobile.

It is worth mentioning that this independent brand research institute has been implemented in Geely Automobile for many years. Its advantage is that it can better sort out products and project resources, and it is more convenient to do independent accounting of projects.

Although BYD's sales in the past two years are considerable, the pace is still relatively flat. BYD, which performs well, needs an independent brand research institute to stimulate its resource integration and operational efficiency.

Recently, BYD has been moving frequently, reaching a new height.

With the strong addition of "Looking Up" and "F Brand", BYD's product matrix is more complete. Last week, the listing of BYD's Han-Tang Double Flagship Champion Edition pushed BYD's popularity to a small climax.

Therefore, brand planning has become a hurdle that BYD needs to cross, and how to avoid product internal friction is also a problem that BYD needs to face. But BYD clearly distinguishes the price positioning of each brand. Coupled with the changes in BYD's internal organizational structure, I believe BYD will develop its brand more orderly.

In addition to promoting the establishment of a brand research institute in the Academy of Engineering, another R&D center of BYD, Planning Institute, is also making adjustments.

Because BYD Planning Institute, the Sixth Department, the Fifth Department, the Academy of Engineering and other departments are all promoting the intelligent driving R&D project, it is inevitable that resources will be repeatedly invested and consumed. Therefore, BYD has gradually unified its business exports since the beginning of the year, and handed over the research and development tasks of intelligent driving to the Planning Institute and the Fifth Division. The former focuses on advanced intelligent driving while the latter is responsible for low-level intelligent driving.

Wang Chuanfu, chairman of BYD, has publicly stated that new energy vehicles are electrified in the first half and intelligent in the second half. In the field of intelligence, as in the field of electrification, the company will open all core technologies and fully verify them.

Although BYD sold more than Tesla last year and achieved good results in the field of electrification, the field of intelligence is an obvious shortcoming.

In the face of a longer-term intelligent driving new track, BYD's vision is admirable. The intellectual shortcomings are laid out in advance, and the ideas are clear and clear. It is precisely because of BYD's precautions that it can strive for a good future for itself.

Looking back on BYD's achievements in recent years, BYD has staged countless highlights on the new energy track.

Last year, BYD's annual sales reached 6.5438+0.87 million vehicles, ranking first in the world in new energy vehicles, but BYD's ambition goes far beyond that.

As we all know, BYD's annual sales target in 2023 is to hit 4 million, from 654.38+0.87 million to 4 million. This is a huge leap, which inevitably requires BYD to work harder on products and operations.

It is worth mentioning that some netizens found that BYD recently registered a new trademark "Yun Qi", which may be a new technology of BYD. It is at this time that many car companies are busy fighting price wars to incite the market. This is a new car and a new technology, which shows that it is ambitious.

Natural selection, survival of the fittest BYD has enjoyed unlimited scenery in the past two years, but BYD will not stop there. Under the background of fierce price war, BYD needs a profound change, and this organizational restructuring is the beginning of the profound change of BYD, a new energy giant. This change is also indispensable for BYD to achieve the goal of 4 million sales in 2023.

This article comes from the car memorabilia of the author of Easy Car Number, and the copyright belongs to the author. Please contact the author for any form of reprint. The content only represents the author's point of view and has nothing to do with the car reform.