Red Bull’s advertising slogan is:

1. “Drink Red Bull when you are sleepy and tired.” This advertising slogan of Red Bull, the world’s number one functional beverage brand, is ranked 8 out of 10 in China. Year.

2. Life is either a brave adventure or a waste of time. Your energy is beyond your imagination.

Red Bull is a refreshing drink born in Thailand. Its main ingredients are synthesized from water, sugar, caffeine, fiber alcohol and vitamin B. The target consumer group is blue-collar workers such as shift workers and truck drivers, who drink it after staying up all night. One bottle has amazing refreshing properties.

In the Chinese beverage market in the 1990s, national brands such as Jianlibao, Robust, and Wahaha were competing fiercely with foreign brands. There was no company on the market to develop such a functional drink for the public. .

Extended information

"Trademark Dispute"

Thailand Tencel Pharmaceutical Group (Thailand Red Bull) is the owner of the Red Bull trademark. ?

Tencel Group has authorized China Red Bull to produce and sell Red Bull series of beverages in China through joint venture cooperation since 1998. After the authorization expired on October 6, 2016, China Red Bull did not stop production and sales. Therefore, Tencel Group initiated a trademark infringement lawsuit, and China Red Bull also initiated a trademark ownership dispute with the Beijing Higher People's Court.

On November 25, 2019, the Beijing High Court made a first-instance judgment, rejecting China Red Bull’s request to confirm that it “enjoys the legitimate rights and interests of the owner” and requiring Tencel Group to pay it 3.753 billion yuan in advertising fees. All claims. China Red Bull subsequently appealed to the Supreme People's Court of the People's Republic of China (hereinafter referred to as the "Supreme Court").

On June 24, 2019, a lawsuit brought by Thailand's Tencel Pharmaceutical and Health Care Co., Ltd. against the Chinese Red Bull manufacturer and seller was dismissed by the Zhejiang Provincial Higher People's Court in accordance with the law.

On December 21, 2020, the Supreme Court made a final judgment on the dispute over the ownership of the "Red Bull series trademarks" between China Red Bull and Tencel Group: rejecting China Red Bull's appeal and upholding the first-instance judgment, clarifying Tencel Group is the owner of the Red Bull series of trademarks.

Baidu Encyclopedia-Red Bull