I feel like I have more experience with this question. I have started my own business, with successes and failures, and as a third-party service organization, I have served brands at various stages. Here are some ways to start a brand based on what I have done and have served:

Sometimes the launch of a brand depends on fate. Once when we were running a business class, the following was It is a group of team leaders. This class itself is a trader class, but after finishing this class, these team leaders teamed up to form an initial team of traders.

So many times, the startup you see is not necessarily a step-by-step process. I first have an idea and a product, and then I think about starting a startup in the micro-business industry. Not necessarily, there are many people. Instead, it’s because we have a team first and then look for products. This ratio is very high.

I agree that some people say that products are very important, but in this industry, there are too many good products. Every brand claims that its R&D capabilities are long and its products are unique, but often the products are just a medium. More often than not, what traders need to do is integrate resources. For example, I can integrate some team leaders who have agents under them; I can find investors who are willing to spend money, and I can also find a supply chain that can be exclusively authorized. At this time, I want to bring in the first group of people who are also the core and have the most resources (money, people, and determination).

So there are actually many ways to start a business, but the most critical thing is this wave of people. How can you attract the first wave of people to come in? Products alone are often not enough. So first sort out your resources and your seed team. This is the first thing you need to do.

Secondly, find products based on resources and teams, including industry conditions. When choosing products, they often have to meet the concerns of the industry. They must be repurchasable, not easily damaged, and have light after-sales service. I have taught a course called "14 Rules for Product Selection in the Micro-Business Industry". If you want Ask me for an electronic copy.

The next step is a lot of things about the company, including company registration, trademarks, public accounts and other media. I won’t mention these.

After the product is finalized with the team, it is time to design the model. This model includes the top-level structure of the company, such as whether the core resources should be arranged in the top-level structure to enjoy all the benefits; the first wave of people coming in For the leader of a large team, what kind of resources can be used to attract him? It may be equity or a great preferential policy for first entrants; in addition to the top-level structure, it is the agency model. The design of the model depends on your resources. If you have a lot of resources, start from the head and let the head exert its force, so the model should focus on the head. If the product is good and has a strong drainage method, then start from the head. Start at the bottom and give the profits to the terminal agents. This is an industry that requires people who are familiar with the industry to design it. There are many kinds of rewards involved, and you must pay attention to legal and compliance issues.

After this is completed and the first batch of seed users are obtained, the next step is to attract investment, including internal recruitment and public recruitment. When it comes to internal recruitment, it's usually targeted recruitment, where you take the initiative to find some people with whom you think you have a chance to work together. In terms of open recruitment, it is an online open class and an offline investment salon.

When attracting investment, the strategy is to recruit people one at a time. After attracting investment and everyone gets the goods, policies will be issued to help agents ship goods to terminals; when the goods are almost shipped, replenishment may be needed. There is also a replenishment policy. So the whole style of play is one link after another.

In fact, there are not many steps, but the details of the gameplay and the comprehensiveness of thinking will vary from person to person. No brand launch is very smooth, there must be a lot of troubles that you can't see outside; agency problems arise one after another, core personnel defection, agents leave, consumer complaints, terminal prices, etc. Wait, you will encounter a lot of problems. Therefore, in 2021, if you have not started a market before, it is actually much more difficult to start a market now. If you want to get started, you must find a professional team. Even just a consulting service can help you avoid many pitfalls.