Almost every book about logo and brand will be written in Apple's logo. However, I am afraid that few people know Apple's earliest LOGO today. At that time, this sign was a pattern of Newton sitting under an apple tree reading a book. There is a ribbon winding up and down, with the words "Apple Computer Co" written on it (it was not listed at that time, so now it is Co. instead of Inc.), and a short poem by the English poet william wordsworth is used on the outer frame.

But this Newton logo only took a short time. Jobs thought it was too complicated to copy and spread, so he bit off today's apple pattern. Many people who see the Apple logo can't help but ask: Why did Apple get bitten? This may be exactly what the people who originally designed the Apple logo hoped to achieve. People who are familiar with Apple's background interpret it as representing vitality and vitality, which can arouse curiosity and suspicion. Others think that English bite is homophonic with the basic computing unit Byte of a computer.

The fun-filled Apple computer has quickly become the first choice for consumers who advocate individuality in the market. This playful LOGO is in stark contrast to Intel's serious PC camp, and users even look for people with the same values through this LOGO. Of course, they also formed a close relationship with Apple.

However, Apple, which emphasized individuality, failed to defeat the PC camp that relied on cost advantage until Jobs made a comeback with his iPod. This product, which pushes Apple and Jobs to the top again, mixes all the spiritual temperament and functional demands of the Internet age. When President Bush of the United States also started to play with the iPod, the Matrix was known as the electronic bible. You may understand how the tastes of consumers have changed today.

In 2003, Apple changed its LOGO, replacing the original color apple with a translucent silver-gray logo with metallic luster. The new logo is more stereoscopic, fashionable and cool, which is more in line with the aesthetic and innovative sense of the younger generation of consumers of Apple, itunes and iPod.