Directly translated from GPU is the graphics processing unit, just like the central processing unit of CPU.
ASUS (ASUS)
When it comes to the brand ASUS, it can be said that everyone knows it here. As far as graphics cards are concerned, the quality of ASUS graphics cards goes without saying, and high-end products have won numerous awards, which comes from its strong R&D and production capacity.
Compared with other manufacturers, ASUS's accomplishments in graphics card design are also impressive. Every ASUS product has a complete test before it comes out, even if it is homogeneous. There is also the unique function of ASUS. For example, in the heat dissipation part of high-end products, when each new product goes on the market, the heat dissipation part of homogenized products is the same, while ASUS's is different. Asus uses specially tested products, and the one selected from many schemes is the most suitable for that product. Moreover, from the first edition to the final edition, the board design has never shrunk because of the decline in market prices, which is also the reason why the price of ASUS graphics cards is relatively stable.
However, the strategy of high quality and high price has not affected the market performance of ASUS graphics cards. Since the implementation of the Simba plan in 2004, ASUS graphics cards have become the largest graphics card supplier in the world with a global market share of 65,438+00% and a shipment of 7.7 million pieces. In 2005, the shipment volume was close to10,000 pieces, and it continued to grow.
The biggest feature of ASUS's graphics card is the non-public version design. Asus believes that ATI and NV are good at chip design, not layout. From ASUS's point of view, the public versions launched by ATI and NV need to be modified in some parts to achieve optimization, so ASUS will add some of its own design ideas to the public versions launched by these two manufacturers to achieve product optimization. At the same time, in terms of graphics card technology, ASUS's determination to innovate has brought many new ideas to the increasingly monotonous graphics card market with fierce competition. For example, the attractive SilentCool technology has brought revolutionary changes to the cooling of graphics cards. The silent cool graphics card cooling system belongs to a new generation of heat pipe cooling system, and a cooling group with a built-in heat pipe that can rotate 90 degrees is designed exclusively, which not only has good cooling effect, but also can quickly take away the heat generated on the graphics card by using the CPU fan.
In addition, many innovative technologies of ASUS, such as colorful technology, GameFace Live, GameFace Messenger, GameReplay and other unique functions, have expanded the application of graphics cards as never before, bringing more value-added enjoyment to consumers. It is precisely because ASUS brilliant graphics card has so many special functions that ASUS graphics card has become a partner of Blizzard, a world-renowned game company. Blizzard appointed ASUS graphics card as the only graphics card partner in the world-famous game World of Warcraft.
Ledek (Lee Tae)
Mention the name Lee Tae, DIY players with a little experience will feel more cordial. Lee Tae graphics card is almost a symbol of quality and performance. Since the GeForce era, Lee Tae has been an important partner of NVIDIA (Lee Tae's graphics card product line is all NVIDIA series products), and it has a high reputation in the domestic market. Unfortunately, however, Lee Tae was acquired as a subsidiary by Hon Hai Foxconn in 2004. Lee Tae is no longer the former Lee Tae, just like Elsa is no longer the former Elsa: Lee Tae is only responsible for technology research and development, and the civil GeForce series of graphics cards are manufactured by Hon Hai. However, this "Lee Tae R&D, Hon Hai OEM" model can make great use of existing resources and make the price of graphics card products in Lee Tae more affordable.
In terms of product characteristics, the whole line of NVIDIA series products is based on public design and green PCB board, but the fan design of Lee Tae graphics card is always different from the reference design of NVIDIA, and pure copper design and large air-cooled fan are often used to achieve more effective heat dissipation effect. However, the biggest feature of Lee Tae graphics card is its excellent circuit design, which should be improved by at least 20%-30% under the same model and chipset as other brands, so many game enthusiasts are its loyal followers.
In addition, Lee Tae is one of the few manufacturers who design monitoring software specifically for their products. WinFox graphics card monitoring tools in Lee Tae have many functions, besides monitoring memory usage and bus resources, they also provide various diagnostic, color calibration and overclocking tools. It is worth mentioning that WinFox's works support Nvidia's public drivers, so you can directly upgrade the newly released programs without waiting for Leadtek's own driver upgrade.
Microsatellite system
MSI's graphics card shipments are not inferior to ASUS's, and it is one of the major graphics card OEMs at present. MSI owns all product lines of NVIDIA and ATI graphics cards, and is also the largest OEM of public graphics cards in NVIDIA. According to MSI's data, MSI graphics cards sell very well in Europe, almost the first brand in the world ... all these show that MSI has the strength to make graphics cards well. In fact, from the market performance, MSI graphics card quality is really good.
MSI motherboard products are guaranteed for three years, and MSI has a free warranty for three years from the date of purchase. MSI graphics cards pay attention to quality and stability, and early products do not pay attention to overclocking, but MSI products are still regarded as classics by many DIY users.
The red PCB board commonly used in MSI graphics cards is excellent in workmanship and performance, mainly taking the middle and high-end route. MSI graphics card has strong independent research and development capabilities, and it is one of the few manufacturers that can independently launch non-public version products that are more powerful than public version.
gbyte
I believe everyone knows the brand Gigabyte from its main board. As one of the four major motherboard manufacturers in Taiwan Province, Gigabyte's motherboard has been deeply loved by DIYer for its exquisite workmanship and stable overclocking since BX era. At that time, Gigabyte set foot in the field of graphics cards, including early TNT, TNT2, BANSHEE and the unique G400. Although the graphics cards in Gigabyte were once depressed in the following years, by the end of 200 1, Gigabyte once again cooperated with ATI in the field of graphics cards, becoming one of the first-line manufacturers in ATI camp at that time, and then Gigabyte introduced MAYA and MAYA II series graphics cards. At that time, all the graphics cards in Gigabyte used ATI graphics chips, which were famous for their beauty and stability, and gained a very good reputation in the market! Since ASUS joined the ATi camp and planned to produce both A and N cards at the same time, it has caused a chain reaction among many industry manufacturers. So at present, ATI and NVIDIA graphics cards are gigabit.
Since the second half of last year, Gigabyte, which has always taken the high-end route in the public impression, has increased the promotion of high, medium and low-end graphics cards in the Asian market. From the mainstream 6600 and 6600GT to the high-end 6800GS and 7800GT, Gigabyte took the lead in making its graphics card the lowest price among similar products. At the beginning of this year, Gigabyte X 1000 series graphics cards were distributed across the board, and once again raided the market by "bargaining". The prices of many products are comparable to those of second-and third-line graphics cards. It's incredible!
Gigabyte takes a route similar to the motherboard on the graphics card, and the products are accepted by players with "exquisite workmanship and stable overclocking". In particular, the recently launched DP series overclocking graphics cards are sought after by many DIY enthusiasts-unique heat pipe design, fan dual-ball production, memory and core stable overclocking, V-Tuner2 software with unique Gigabyte characteristics, three-year quality service system and quality assurance from the original factory in Taiwan Province Province, which have become the reasons to attract groups of end users to buy Gigabyte technology products. And Gigabyte is also very strong in the research and development of graphics card products. For example, the first dual GF6600GT graphics card based on SLI technology was introduced by Gigabyte, and it also introduced the-Silent-Pipe technology similar to ASUS SilentCool technology.
XFX (news scene)
Jing Xun company was established in April, 1989, headquartered in Hongkong, with two product lines: computer products and consumer electronics products. In February 2003, Jing Xun Company officially became the highest-level partner of nVIDIA's "launching partner" (only 18 companies in the world have this authorization), officially entered the DIY market in China, and showed a full range of nVIDIA graphics cards and personal cinema products with European and American flavor to domestic gamers, forming an all-round formation of high, medium and low-end to meet different consumption levels. At the same time, with the replacement of 1 year, three-year free warranty and excellent after-sales service, XFX Jing Xun graphics card has attracted more and more attention from consumers.
Jing Xun's graphics card products belong to the tepid type, giving people the first impression that the materials are good, the workmanship and design are excellent, and the quality is the same from beginning to end, making them the first choice for high-end players. In many evaluation projects, Jing Xun's products can also stand out among similar products. Although the price is still the same as that of other manufacturers, it is still relatively valuable from the point of view of the product itself and the added accessories.
Colorful (colorful)
Colorful gives consumers the first impression of good quality and low price. Often the lowest price of a product is created by colorful colors, which is NVIDIA's Depth Charge. For example, 6600 and X700 take the lead in setting the price below 800. As a distributor of card products, it has seized a large share in the market share-it is now the top three in the domestic graphics card market, and Duocai has been very cautious in the choice of OEM, so the product quality belongs to the upstream.
Colorful graphics cards take the unique silent heat dissipation technology as the selling point, and the game series cards launched for gamers are stable in the middle and high-end graphics card market with the characteristics of high-speed memory, low power consumption and extreme overclocking. At the same time, a SmartVGA software is designed and produced for our own products. Its function is basically the same as the control panel, but it is more powerful.
Sapphire (sapphire)
Lanbao is an important partner of ATI, and its graphics card enjoys the reputation of original card. This title is not excessive, because Lanbao is not only a manufacturer of AIB, but also one of the foundries of ATI original card. Sapphire's graphics card is ATI's trump card.
Lanbao Technology was one of the first manufacturers to reach an AIB agreement with ATi. Since ATi announced the establishment of ODM and AIB production and sales relationship with Lanbao in June 20001,Lanbao has been the main supplier of ATi graphics cards in the world. Lanbao's factory is headquartered in Hong Kong, and has been recognized by ISO900 1 and ISO 1400 1. It has more than 2,000 employees worldwide and the annual sales of ATi graphics cards exceeds 4 million. Lanbao's products cover all ATi product lines, from design and development to finished products and sales channels. The market share of sapphire in Europe is as high as 35%, and in the United States, the market share of sapphire is the first. There is no doubt about the perfect quality, productivity and product reliability of Lanbao ATi graphics card.
Graphics card products are all made of high-quality electronic components and accessories, which form the product characteristics of high stability and strong compatibility, so that the interests of consumers are guaranteed to the greatest extent.
Galaxy (movie)
As a new brand, in recent years, the market has paid great attention to Inch, and its good sales performance has also stabilized its position as the core AIC in NVIDIA.
As a product release partner and "release partner" of NVIDIA AIC, Ingram can release the latest products at the first time. In 2005, the company launched the brand concept of "personalized shadow play graphics card for gamers" and began to seize the market with player series and best player series products. For example, 6600 series graphics cards sold well for many times, which established the image of high performance-to-price ratio of movies, and many subsequent GF7 graphics cards also maintained this feature. GALAXY won the "Excellent Partner" award from NVIDIA at COMPUTEX Exhibition in Taipei in 2005. In August 2005, GALAXY won the "Triple Power Gold Partner" award from NVIDIA.
As an AIC manufacturer, they spare no effort to design various non-public products for users, featuring "super overclocking, dual BIOS, buzzer alarm and support for core voltage adjustment". These features fully guarantee the safety of users' overclocking and transformation, allowing you to play every advantage of Galaxy graphics card at will. For example, the seven evil series and player version system products have unique comprehensive overclocking characteristics and are definitely the killer in NV camp.
Tongde OEM. I just came to the forum and don't know what OEM is. Later, I gradually realized that Tongde is a foundry, and the goods that Tongde often refers to are the five canal manufacturers of Qicai, Shuangmin, Onda, Yingtong and MG, commonly known as "Tongde Five Tigers".
When it comes to German goods, the suggestions given by many netizens on the forum (including other forums) are poor quality, poor after-sales service and endless display of the same model. I began to accept this view slowly. But after a long time, I feel wrong. Colorful, Shuangmin, Onda, Yingtong and MG are all over my local computer city, which can't be compared with Jing Xun Sapphire. (What about other places? I haven't been there. I don't know, so I won't say much. ) I began to wonder: What is this? I can't say it's good, but many bosses are selling it. If the quality is really poor and the after-sales service is not good, don't bosses have to return goods all day and quarrel with people for three minutes? This thing can also bring them interest? Are they crazy? Check online if you have any questions.
In September, Qicai 1 15K, Shuangmin 80K, Onda 60K, Yingtong 25K and MG 80K were shipped through Chinese mainland channel. The total number of Tongde Five Tigers is 360,000, and 70,000 cinematographers have signed contracts with Tongde. On the other hand, Jing Xun 83K did not enter the top ten.
On June 5438+ 10, Chinese mainland channel shipped colorful 87K, Shuangmin 62K, Onda 48K, Yingtong 23K, Mingjue 55K, and Tongde Five Tigers totaling 275K. 53K, Xiaoying Ba, contracted by Tongde. Jing Xun 58K, Inch 36K, Lanbao can't even get into the previous 10. Dizzy! ! ! ! ! ! ! ! ! ! ! The shipments of high-quality brands in the market, plus one-third of Germany Five Tigers, can't reach it. (Not a movie star) Hehe. . . . . . . . . From the marketing point of view, in front of Tongde, Lanbao is just a small factory, and it is not an opponent of Tongde's big factory at all. If this continues, Lanbao will be driven out of the graphics card market by Tongde sooner or later if he doesn't work hard.
After reading the above tools, I feel that Tongde is superior to Jingxun, Lanbao and Yingchi in purchasing cost, comprehensive board design and sales channels. As far as PCB board is concerned, in June of 10, it was 275K with Tongde Wuhua, while the news scene was only 58K, less than one third of Tongde's. In the supply of raw materials, it has always been a large quantity. I don't care if you are an OEM or a first-line manufacturer. The party with a large quantity can get a lower price, and the end user will get the benefit in the end. OEM factories usually accept orders from dealers. After the core of the new graphics card comes out, the distributor will give the price, performance requirements or follow-up methods at the first time according to his own market positioning. The OEM factory will design the source of goods, design the sample card after receiving the demand, and then hand it over to the dealer for testing. If they are not satisfied, they will take it back and modify it until the final product is finalized. In fact, that process is also constantly doing design research. Due to the cost and market demand, the public version began to come out. Later, slowly, each business department made different graphics cards according to the market situation to segment the market. Think about it. At that time, the requirements of 5~6 dealers were different, and the foundry had to do 5~6 such design studies to meet their different customers. In the choice of raw materials, the design of various ideas is much more than a single factory. With the gradual selection of raw materials, various creative designs are mature. The requirements for consumers will also be more clearly understood. Finally, there are many homogeneous products that can be recognized by ordinary consumers. At the same time, in terms of channels, there are five to one, and Jing Xun Lanbao is their opponent! However, it is also a high marketing tool to crack down on Wujiaqu Taoist merchants by scolding Tongde. You can learn if you do business. Take drastic measures! ! ! Ha ha. . . . . . . . At this time, if Jing Xun Lanbao wants to survive in this market, it has to work hard on quality and after-sales service. If they can't even do these two things well, they will have been swept out of the house by Tongde and the following channel providers.
Regarding the poor quality of Tongde's goods, I don't know what his specific anti-repair rate is (optimistic about the anti-repair rate, not optimistic about the anti-repair quantity! ! ! )。 But I think Tongde's anti-revision is definitely higher than Jing Xun's! ! ! Looking at the shipments of Colorful and Yingtong from September to 65438+ 10, we know that the marketing strategy of Colorful in those two months is obviously much more important than Yingtong, and the news has to bow before Colorful. It is normal to have a large quantity and a high repair rate. Think about it. The shipments of both factories are multiplied by 10%. The total amount of Tongde Five Tigers is 3.6K, and the news scene is 0.83K Hehe ... There are so many people cursing Tongde garbage! Among them, there are some graphics card dealers whose main attack means is price. When they place an order, they give Tongde the bottom price, but Tongde can't do business at a loss. You get what you pay for, so we have to lower the standard in the choice of raw materials. In the same way, some channel providers will also ask Tongde to make high-quality graphics cards because of their own market positioning (you don't think that every graphics card of Colorful, Shuangmin, Onda, Yingtong and MG is rubbish, do you? ), but even so, his cost is lower than other manufacturers. Remember that foundries don't meet consumers. How you position yourself in the market is your own business. It's your business how I can help you respond to the market after you ask me, and it's also your business how you mess up your brand in the end. This standard applies not only to Tongde, but also to other foundries! ! ! Remember! ! ! Please think about this rule before you scold Tongde. Poor after-sales service is actually due to the huge negative impact. Because of the large amount of anti-repair, there will be great pressure on the deployment of personnel and materials. If Tongde opens a special repair shop, the cost will increase, and the increase in cost will eventually be reflected in the price of the terminal. Ha ha. . . . . . . . What should we do? He is also in a dilemma! ! ! I want to choose a horizontal point between sales volume and cost. It also caused the negative impact of poor after-sales service today.
Did you find the problem? When 360,000 consumers chose Tongde, which was called garbage, 8,300 users in Jing Xun got indirect results from Tongde.
Benefits! ! ! It is precisely because of Tongde's OEM, large-scale procurement and channel advantages that a large number of shipments quickly lowered the price of graphics cards, and also drove the prices of graphics card factories such as Jing Xun, Lanbao and Yingchi. We can buy news faster and at a lower price. Ha ha. . . It seems that these famous factories still have to live on the face of Tongde. If the price is not as good as that of Tongde, they may be eaten by Tongde 5 tigers.
It's interesting to be scolded for what you should be grateful for all day, but what you should spend money on is raised high! ! ! Have you ever wondered what the IT market would be like without a foundry like Tongde and a channel provider like Colorful? Touch your pocket and think about it.
Go back to the forum and look at the posts of netizens and think quietly. In fact, each company has its own market positioning and different customer groups. Everyone should treat OEM, own brand factory and distributor with a fair attitude. After all, the ultimate beneficiary of market diversification is us. Isn't it a good thing to let them compete with each other? If the OEM drops, we will feel sorry for the price. Without price pressure and channel pressure, will the quality and after-sales service of independent brand factories be good? If our own brand factory closes down, we will have a headache for superior quality and after-sales service. Without the pressure of quality and after-sales service, does the OEM still need to cut prices quickly? If all the distributors go out of business, will there be so many brands for us to choose from?
The above personal views are only based on the mainland business environment.
Rainbow, Shuangmin, Onda, Yingtong and MG cards are all OEM goods. They don't have an N-card production line, not AIC, and most of them are OEM goods from Taiwan Province Tongde. The quality is average, the positioning is low and the price wins! Tongde is the core AIC, but Tongde is an alternative, which is famous for its large shipment, average workmanship and average quality!
Only 19 companies in the world are the core AIC!
Yingchi, Xiangsheng and Zhong Ying are AIC. AIC is a manufacturer with N-card production line, which can produce by itself, but the shipment is not large, not the core AIC!
News scene, core AIC, unofficial top partner (launch partner)!
But the partners of different products are generally not fixed, which mainly depends on the previous development cooperation and the technical strength of manufacturers. NVIDIA will choose among intimate partners.
NVIDIA's GeForce 7800GTX's first partners are: ASUS, BFG, EVGA, Gigabyte, Lee Tae, MSI, PNY and Jing Xun; There are only five listed partners of GF7800GTX 5 12MB: ASUS, BFG, EVGA, MSI and Jing Xun. Being crowned the highest-level partner naturally has great momentum, but the launching partner is relative and can only be used as a reference. The real official NV standard should be the core AIC.
Graphics card level:
N card, the vendors that can release the latest NV graphics card in the first time in the core AIC: ASUS, MSI, Jing Xun, (BFG, EVGA are not common in Chinese mainland) and Lee Tae, the only professional card in Asia that produces Quadro graphics cards, are better than other brands that can be seen in Chinese mainland. Tongde of the core AIC is an exception. Tongdeka specially presented Tongde Five Tigers (Colorful, Shuangmin, Yingtong, Mingjue and Onda). The quality of Tongde cards is average and the workmanship is average, but there is a big market in Chinese mainland, and even NV people can't help it! There are brands such as AIC's Yingchi, each with its own characteristics!
ATI cards, three major manufacturers, Lanbao (Baineng), Dylan Hengjin (Sha Xun), Gigabyte and the first-line ASUS MSI are all better than Tongde cards!
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NV cards are divided into core AIC( 19) according to their shipments.
● ABIT Computer (USA) Company upgraded its technology in the United States, and its headquarters is located in Taiwan Province Province.
● Qingyun Qingyun, headquartered in Taiwan Province Province.
● AOpen, Inc. jianji, headquartered in Taiwan Province province.
Asus Computer International Asus, headquartered in Taiwan Province Province.
● BFG Technology Company is headquartered in the United States.
● Biostar U.S. BMA Industrial Inc., Yingtai, USA, headquartered in Taiwan Province Province.
● Chaintech is headquartered in Taiwan Province Province.
EVGA.com Company, headquartered in the United States.
Gainward is even better, and its headquarters is located in Taiwan Province Province. Now it has been acquired by Tongde, but Ounong has not changed and still operates as usual.
● Comian International Co., Ltd., headquartered in Hong Kong, owns mainland sub-brand Fucai.
● Gigabyte Technology Co., Ltd. Gigabyte, headquartered in Taiwan Province Province.
Jaton Jaden, headquartered in Taiwan Province Province.
● Leadtek Research, Inc. Lee Tae, headquartered in Taiwan Province Province, is the only professional card manufacturer of Quadro graphics designated by NVIDIA in Asia. Now it is acquired by Hon Hai, and Lee Tae is only in charge of technology research and development. As for the civil GeForce series graphics cards, they are manufactured by Hon Hai.
● MSI Computer (MSI International Company), headquartered in Taiwan Province Province.
● Palit Microsystems, headquartered in Taiwan Province Province.
● PNY Technologies, headquartered in the United States, is the only professional card manufacturer of Quadro graphics in Europe and America designated by nVIDIA.
● Viewpoint, headquartered in the Netherlands.
Baolian Computer Co., Ltd. is headquartered in Taiwan Province Province.
Songjing Technology Co., Ltd. (a branch of Songjing) Jing Xun Branch is a subsidiary of Songjing, headquartered in Hongkong.
ATI card officially certified highest level partner (AIB)
Asus ASUS, headquartered in Taiwan Province Province.
● Club 3D, headquartered in the Netherlands.
● Connect3D, headquartered in Germany.
● GECUBE Jingxing, headquartered in Taiwan Province Province, is controlled by Gigabyte.
● Gigabyte, Gigabyte, headquartered in Taiwan Province Province.
His keen information is based in Hong Kong.
● MSI, headquartered in Taiwan Province Province.
Like German, Palit is headquartered in Taiwan Province Province.
● Sapphire, headquartered in Hong Kong, is a subsidiary of Baineng PC Partner and also works for ATI's original graphics card.
● TUL Han Xun, headquartered in Taiwan Province Province, works for Dylan Hengjin under its sub-brand PowerColor. Han Xun is now acquired by Hon Hai.
ATI three major manufacturers, Lanbao (Baineng), Dylan Hengjin (Sha Xun), Gigabyte!
Final summary:
You can know what grade of card you bought. After all, big factories are expensive, and small factories are basically the same. So as long as the price is low, there is no need to choose the brand of a small factory. In fact, they all come from the same production line, with different trademarks. Do you think it is necessary to spend 50- 100 yuan more for that trademark?
In addition, the product group purchase on the virtual machine group is super cheap.