The old brand of jeans, "cattle raisers" must know
Since the 1950s, the denim culture that spread from the United States has quickly swept across with a wave of blue enthusiasm worldwide. As cowboy culture penetrated into urban young people, the phenomenon of "cattle raising" emerged in the United States.
For cattle lovers, jeans do not necessarily have to be high-end, big-name brands, but they must pay attention to the quality and toughness of the denim fabric.
sugar cane (sugar millet)
The brand name means "sugar millet". The biggest feature is that it can use sugar cane fiber to make products, and has a number of exclusive features and dye manufacturing technologies. In recent years, works Most have Japanese traditional colors.
SUGAR CANE is a local jeans brand in Japan. It initially imitated LEVIS and mainly reproduced vintage jeans based on the American-made LEVIS 1st Year 501!
SUGAR CANE attaches great importance to the authenticity of jeans, and has continued to make jeans using the old method of 100 years ago for more than 10 years.
SUGAR CANE has put a lot of effort into fabrics! At first, the cloth was hand-woven and dyed using LEVIS antique looms. Of course, the price was also very expensive. The price of a pair of jeans was 23,000 yen (RMB 2000~30 00)
SUGAR CANE used 50% cotton for the first time , 50% sugar special material (sugar cane fiber) blending method is used to weave special jeans fabric. After dyeing, it has a special texture, and the cloth itself has the natural fragrance of sugar cane fiber. Antique looms are still used to weave the cloth.
Pants of this kind of fabric are currently hot-selling in Japan, with models SC 40 30 1, SC40401, etc. However, the bag pattern has changed, from the original double arc to a bag similar to a copper coin. Flowers have more brand characteristics, because Cibaohua once caused a brand trademark dispute with LEVIS.
Levis - image of miners
Levis jeans (the brand started in the United States in 1853, the "originator" of jeans)
Brand founder Levi Strauss was born in 1847 He immigrated to New York from Germany at the age of seventeen. Speaking almost no English, he spent his first few years in the United States working for his two older brothers.
He sold fabrics and household items in remote towns and villages around New York and KFC, sometimes even sleeping on the roadside or in empty garages. His long career as a gold miner led him to discover better uses for canvas.
He sent the unsold canvas to a tailor and ordered the first pair of Levi's jeans. On that day, the legend of Levi's was born.
People have spread the word about these strong jeans until today.
Free and easy is the main concept of Levi's. It never acts pretentious or follows the trend. It completely interprets its true self. No matter what era it is, this true attitude will be worthy of praise.
This is also the reason why Levi's fever has not faded for 150 years, and has made the denim trend intensify. Not only the public "cattle lovers", many celebrities are also its loyal fans.
Cheap Monday - Rebellious Youth
As Skinny Jeans has become popular from Europe to Asia, more and more designer-owned Denim Brands have begun to emerge.
Including Nudie Jeans, Acne jeans, which are popular among celebrities, and Cheap Monday, also from a Swedish brand, they are ranked among the top three skinny jeans in Europe.
In 2008, it was acquired by H&M, a Swedish fast fashion brand.
Cheap Monday started out with denim. When many denim brands wanted to create luxury workwear, Cheap Monday went in the opposite direction. This puts the Cowboys on the road to comeback.
Facts have proved that this road back to nature is quite smooth. This is partly due to the brand's ability to capture the hearts of teenagers and express their rebellious and bohemian character in a rock style.
In 2008, HM Group acquired Cheap Monday. At that time, it was also a must-have style in the wardrobe among young people in China.
Although Cheap Monday has become the main style of HM jeans, due to poor profitability, HM announced the closure of Cheap Monday at the end of 2018. However, during the past ten years, HM and Cheap Monday have integrated and absorbed each other. I believe that Cheap Monday will appear in the eyes of the public in another form.
WRANGLER - Western Grass
As one of the three major jeans in the world, WRANGLER can be traced back to 1904. It is a popular brand among cowboys and rodeos. Brand, more than 80% of cowboy competition champions choose Wrangler as competition clothing!
It is said that during World War II, it received orders for U.S. military uniforms! With the changes of the times, it has developed into a rugged and confident , traditional classics with the true essence and fashion style of the American West.
Classic 47MACMT
The biggest difference between Wrangler jeans and Lee jeans is that Wrangler replaces the double-arched decorative stitching with a 'W' shaped stitching on the back pocket.
Topman - Strong British Style
Founded in 1978, Topman is a fashionable men's clothing brand from London, England. It belongs to the same family as Topshop. Its chain stores cover high-end stores in the UK and Ireland. street.
If you want to give yourself a strong British style, in addition to those big British brands such as Burberry and Alexander McQueen that you can’t afford, it really has to be Topman. If you want to find men's clothing on High Street in the UK, if it's Oxford Street, Topman may be the first choice for many boys.
Whether it is a simple and classic casual style, or the ethnic style that has become popular in the UK in recent years, or a complete suit that needs to be used for a party or presentation, Sao Nian can be used in it. Topman finds the style you want.
The design style prefers to mix and match retro styles, incorporating elegance into the hippie feel. She believes that Topman is the leader of Mix&Match, which integrates London's diverse culture, such as street rock and celebrity parties, and represents the current British style. Seasonal trends.
Jeans are a necessary daily fashion item. For cattle farmers, jeans are one of the essential hobbies in life. We have a long road to raising cattle, and the prerequisite for raising cattle is to choose a good pair of jeans! If you have a great brand that you like, share it in the comment area!
This article is the featured content of NetEase News·NetEase account "Everyone has their own attitude"
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