The salient features of a trademark are as follows:

1. It has the attribute of being attached to the goods.

2. It is property.

3. Be competitive, valuable, exploitable and legal.

4. Exclusive.

5. Other specific characteristics of the trademark.

The conditions that need to be met when applying for registered trademarks are as follows:

1. The applicant must be the owner of the trademark applied for recognition, and be a natural person, legal person or other organization within the province.

2. The trademark has been used continuously for three years from the date of registration approval and continues to be valid, and there is no ownership dispute.

3. The trademark is well known to the relevant public and has a high reputation in the relevant market.

4. The annual sales volume, operating income, net profit, taxation and other major economic indicators of the goods approved for use in the past three years have been leading in the same industry in the province.

5. The applicant has a good reputation, has a complete trademark management organization and trademark management system, and has no illegal activities in the past three years.

6. If the goods approved for use by the trademark are export goods, the trademark should be registered in the relevant country or region and have a wide sales area.

Trademarks are intangible assets of an enterprise. There is no fixed determination of the value of a trademark. The value of a trademark as an asset in the investment or business process is the amount of capital contained in the trademark asset.

It refers to its capital value, not its honorary or subjective value. Common value judgments are usually determined by the awareness and recognition of the trademark, and are evaluated based on the estimated value that the trademark can bring to the enterprise.