After years of leap-forward development, China Mingdian Shoes Group Co., Ltd. has become a large-scale modern non-regional enterprise group, owning Wenzhou Zhongyida Shoes Co., Ltd., Qingtian Jinmei Paper Products Co., Ltd. The company has six subsidiaries, including Qingtian Mingjia Xiu Nu Shoes Co., Ltd., Wencheng County Longchuan Tourism Project Development Co., Ltd., Wencheng County Mingdian Investment Credit Guarantee Co., Ltd., and Zhejiang Oumeiwei Clothing Co., Ltd. The group has a total of 3,500 employees, total assets of 520 million yuan, and a total area of ??more than 100 acres. It has three major shoe production bases in Qingtian, Wenzhou and Guangzhou, and three major R&D centers in Wenzhou, Guangzhou and Chengdu.
Mingdian Industrial Park, Qingtian Overseas Chinese Township Industrial Zone, where the group headquarters is located, was built by the company with an investment of more than 100 million yuan and the acquisition of more than 100 acres of land. Currently it has 12 advanced production lines, with an annual production of 8 million pairs of various women's shoes. In 2008, the company introduced the ISO9001 international quality management system and the ISO14001 environmental management system, fully implemented the two major decisions of brand strategy and coordinated development with the environment, and at the same time built the company's two major projects of CI (corporate image) and CS (customer satisfaction). Occupying the market, improving brand image and creating famous brands are closely linked, constantly building new competitive advantages and opening up new marketing space.
It is the unremitting goal of Mingdian people to build the Mingdian trademark into a well-known brand that is well-known to every household. To this end, the company fully implements its brand strategy and invests heavily in brand image building every year. First, it has established more than 60 general agents, more than 3,000 specialty stores, and a marketing network all over the country. The second is to carry out advertising on CCTV and other major media to make the Mingdian brand deeply rooted in the hearts of the people. The third is to hire film and television star Mei Ting as the image spokesperson. With her noble and elegant temperament, she can fully interpret the quality of Mingdian women's shoes as "classic by famous people and model by celebrities". The fourth is to establish image counters in major supermarkets and brand image stores in densely populated towns.
The company takes a long-term view, focuses on the construction of corporate culture, and fully recognizes the importance of the development of the corporate management team, improvement of management level, and employee learning. It has invested heavily in building a learning team and echelon development of practical talents. From civilized language to learning the "Disciple Rules", from uniformly-paced morning pre-shift meetings to all-staff training, this is not only a shaping of corporate culture, but also the practical operation of corporate culture.
Since the establishment of the group, the company has focused on the development of corporate philosophy. Through standardized corporate operations, it has formed the slogan of "Follow the name, be loyal to the organization, work with one heart and one mind, and create greater glory". With the mission of "realizing self-worth, revitalizing national industry, and working hard to prosper and strengthen our motherland", a complete set of corporate cultural concepts has gradually been formed.
Through years of hard work, Mingdian has become a leader in China's women's shoe industry. It has been rated as "Excellent Enterprise in Scientific and Technological Progress", "Provincial Safety and Civilization Unit", and "Provincial Safety and Civilization Unit" by relevant government departments many times. Credit rating AAA enterprise"; has won the "Top Ten Famous Brands of Wenzhou Shoes and Clothing with the Most Growth Potential", "Top Ten Leading Brands of Women's Shoes in Wenzhou", "Wenzhou Famous Brand", "Lishui Famous Brand", "Zhejiang Famous Brand", "Zhejiang Province Famous Brand" "Trademark", "China's Famous Trademark", "Wenzhou City Advanced Unit for Returning to Society", "Zhejiang Province Harmonious Labor Relations Enterprise" and other honorary titles; Chairman Mr. Zhao Shaozhong was also selected as "China's Outstanding Private Entrepreneur" and a member of the Wenzhou CPPCC .
The passionate Mingdian people have created a miraculous history, but Mingdian people have not stopped because of this. We are planning the future development path: accelerating the listing process and building the company into a " A listed enterprise with outstanding advantages such as “excellent brand, excellent market, and excellent management”.
It is the ideal of Mingdian people to build Mingdian into a leading domestic brand and an internationally renowned brand;
It is the ideal of Mingdian people to build Mingdian into the pride of a national enterprise and a century-old enterprise The ultimate dream;
Looking to the future, Mingdian people who pursue excellence will do better. We will warmly welcome you to approach Mingdian, get to know Mingdian, and work with you to create a brilliant tomorrow. .