mineral water label carrier DM is a concept put forward by * * * Sheng Media. The core idea is to use commodities as carriers, print advertisements of another commodity on the packaging of commodities, and promote another commodity through the market circulation channels of carrier commodities. The classic cases of * * * Sheng Media include: advertising for a well-known dental clinic on the toothpaste tube packaging of a well-known toothpaste manufacturer; Promote the release of a movie on the bottle of a well-known drink; Promote the grand opening of a children's city on the packaging of a children's food; Posting the product poster of a well-known company on the T-shirt of a well-known clothing brand, and so on. These classic advertising cases have benefited all strategic partners to the maximum extent.

Compared with the traditional DM, the mineral water label carrier DM has many advantages:

1. Changing the passive reading of potential customers into active reading. Traditional DM is dry leaflets, brochures, etc. People all know that the information in it is advertisements, and few people are willing to read it actively. The advertisement of mineral water label carrier is different. In the process of using commodity carrier, potential consumers will certainly be surprised to find the advertisement information and read it carefully, and will leave a very deep impression.

2. There is no need to print separate product leaflets and brochures, which saves costs. In the form of mineral water label carrier DM, only the publicity information needs to be printed on the packaging of the carrier goods, and what needs to be done is to change the printing template of the carrier packaging, which greatly saves the advertising production cost.

3, extremely save the cost of advertising. Traditional DM needs to be sent by mail, or distributed through newspapers, magazines, distribution, etc., no matter which form requires a lot of delivery and distribution costs, while mineral water label carrier DM transmits advertising information to potential consumers through spontaneous market circulation means of commodity carriers without intermediate costs.

4. The reading rate is higher. Compared with other forms of advertising, the reading rate of DM advertising is the highest, but the reading rate of mineral water label carrier DM is higher, because everyone will use it when they buy the carrier goods, and as long as consumers use it, they will definitely read the carrier advertisements. Therefore, mineral water label carrier DM is the only advertisement in the world that can achieve 1% effective reading rate, and only Beijing * * * Sheng Media Advertising Co., Ltd. can do this.

5, higher viscosity. When people get DM, if the advertising information is useless, they will throw it aside, never mind, and never remember it again. The mineral water label carrier DM is very different. As long as the mineral water label carrier is still there, potential consumers can come back to find advertising information at any time.